Are you a freelance style professional who’s not on Instagram? Well, you should be. Because if you’re not marketing on Instagram, you’re missing out. Instagram is a beautiful platform that has the unique ability to highlight visual content. It’s full of potential clients, eager to embrace their unique style, and connect with you, the freelance pro, on a more personal and tangible level. Oh, and did we mention it’s free marketing?
Instagram is for everyone
Regardless of the industry, anyone can use Instagram to reach and resonate with their sweet spot clients and tell their brand’s story. Content on Instagram is shareable, easy to understand, and it simply looks beautiful. Instagram is also Australia’s fastest growing social network, with 9-million monthly active Australian users. The style industry, in particular, is a visual industry, which makes Instagram the perfect platform to market your style services to potential clients.
There are some rules
Now, before you hop on your phone and start downloading the app, there are some rules when it comes to building a brand on Instagram. First of all, you need to create a killer profile that makes you stand out from the crowd. Use your business name, or if you don’t have one, choose a name that’s catchy and easy to remember. Create a consistent look to help solidify your brand and make your feed look more appealing. Finally, write a bio that tells the world about you and your brand. Always end your bio with a call to action, such as “Book an appointment”, and don’t forget to link to your personal Stylemee booking page.
Make it look pretty
Now that you’ve picked a name, uploaded a profile photo, added a great bio, and picked your look, it’s time to fill your account with content. Post beautiful, unique, shareable, and engaging content that will attract and grow an audience. This can be anything from beauty and style trends, to client selfies, and how-to videos, as long as your content fits your brand.
Finally, it’s time to bring in the hordes! When it comes to getting followers, engagement is key. Make it part of your daily routine to interact with potential and existing followers. Answer comments, go through your feed and like other people’s photos, and make sure to always answer all of your messages. Also, don’t forget the hashtags! An effective hashtag strategy is one of the best ways to get your posts discovered by potential clients.
Having trouble setting up your Instagram page? Stylemee is here to help. We give you the tools and support you need to manage and grow your business. Join the Stylemee Movement and get ready to reach and attract more clients!