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Did you know that, on average, freelance beauty professionals waste more than ten hours a week on various tasks? Imagine how much money you could be making in those extra ten hours!

We all know that time is money, and the best way to make more money is to stop wasting precious time. Things like bookkeeping, late cancellations and no-shows and phone calls get in the way of making the money you deserve.

But how do you get your time back? …

Do you ever feel like you’re working hard but not getting anywhere?

As a freelance beauty professional, you’re always looking to grow your business. Maybe you want to build an empire, or just be able to work less and spend more time with your family.

Either way, increasing your income will pave the way. But you constantly have to make progress if you want to make this happen. It’s all about making small, step-by-step improvements over time.

Simply saying “I am going to make more money this year” isn’t going to cut it. Your goals should be specific and measurable…

December is coming close, and if you’re a freelance beauty professional, your thoughts have probably turned to Christmas by now.

Maybe you wished you’d fired up your Christmas marketing earlier, or maybe your attempts so far didn’t get you the result you hoped for. Either way, there’s still enough time to get ahead of the game.

How? By running a December special.

A December special is an incentive for potential clients and shows your appreciation for your current clients. It keeps them thinking about you during this busy time of year.

Looking for ideas on promoting your beauty business this…

Unfortunately, every freelance beauty professional has to deal with no-shows and late cancellations. The average freelance beauty professional faces up to two no-shows every week. If that’s the same for you, you could be missing out on thousands of dollars on profits each year.

Thousands of dollars. That’s a lot of money, isn’t it? Still, you can’t eliminate no-shows and late cancellations completely. After all, we all have crisis from time to time.

If you want to keep your no-show-rate at a bare minimum, follow these tips on how to reduce them to emergencies only.

Photo by Rawpixel

Prevent no-shows

A simple way…

Having a successful client relationship is more than just being good at what you do. You have to wow your clients and make them feel super special. Luckily, wowing your clients isn’t rocket science.

It’s actually pretty simple. It all comes down to making your client the most important person in the universe. The difficult bit is remembering to do it while running a busy beauty business.

Having a positive and professional presence is something all freelance beauty professionals should aim for. Because, next thing you know, you’ve got yourself a wowed client, fewer complaints, and glowing reviews.

Wondering how…

The holiday season, probably the most stressful time of the year for freelance beauty professionals. You have no real PTO and have to serve clients who don’t really care if you miss out on all the Christmas parties if it means they get to look beautiful on theirs.

However, there are some real benefits to freelancing during the holiday season, and with the right strategy, planning and attitude, you could be having the most wonderful time of the year.

Here are the top things you can do now to prepare your freelance beauty business for the holiday season.

Photo by rawpixel

Let’s talk…

Deciding to leave the comfort and safety of a full-time job is a tough decision to make. Still, it’s a risk many are willing to take in order to enjoy a life of freedom and flexibility.

Maybe you’re working in an already established salon, with regular clients and a regular paycheck. Or maybe you’re doing something completely different and decided it’s time to start pursuing your dream.

Regardless of your current job, if there’s no room for you to grow, it’s time to take the plunge and set-up your own freelance beauty business.

But, before taking the leap, let’s cover…

Recently, we had an interview with Alarna Bell, Melbourne makeup legend and Stylemee Ambassador, about starting and growing a freelance beauty business.

For 18 years, Alarna had her own salon, and in May 2018, she took a leap of faith and decided to close the salon and go freelance. Simply because everyone was booking her on location.

As an example, last year, Alarna did over a hundred wedding bookings and only three of those bookings came into the salon. Nowadays, people want you to do their hair and makeup in the comforts of their own home.

Are you a salon…

There’s nothing worse than getting stuck on-the-spot when a client says you’re too expensive.

Hearing your services are overpriced is just part of being in business. In fact, if a client has never told you that you’re too expensive, you’re probably not charging enough.

Still, it stings, doesn’t it? But instead of getting offended, be prepared with an explanation, and learn to take advantage of the situation.

Here are a few tips to help you navigate the conversation after a client says you charge too much.

Photo by Melissa Walker Horn on Unsplash

Compared to what?

When a client tells you you’re too expensive, they’re actually making…

Building a solid clientele is incredibly important when running a freelance beauty business. Clients have the power to either make or break your business so they should be chosen wisely.

Not every client is a good fit, and keeping the bad ones at bay will prevent you from wasting your precious time. In fact, keeping them could potentially ruin your good name, and prevent you from becoming successful.

Sweet spot clients, on the other hand, are keepers. …


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