JTC373: Advertising

Curious about advertising? Read the following to learn more.

Advertising is the purchase of time or space in media to promote an organization, product, service, or cause.

There are two types of advertising: online and traditional.

Online advertising is used to drive traffic to websites so actions is taken and to enhance awareness. Advertising online funds search engines and other websites, it helps gain exposure for those websites, it relies heavily on automation and can be used by large or small companies.

Traditional advertising assures the message is delivered, you can control the timing, the message control, and can answer individual needs.

If you are deciding between the two understand that traditional advertising is more expensive, can be ignored easier, and as the world is shifting towards a more technological society, online may be the better more effective approach.