JTC373: News Releases

A news release is a great way to gain publicity online. If you’re interested in creating a news release for your business here are the steps and information you need to know.

A news release is a basic communication tool that is used to announce events, activities, and news. The news release will either contain a promotional service or a disclosure message. New releases are mostly sent to emails and can sometimes be downloaded off of a website.

In order to make your new release effective you should reframe it to 200–500 words, include the background of your company, and include hyperlinks for your consumers. Your news release should include a headline to grab the attention of the consumer, preferably words that will allow your release to be shown up first in a search engine.

Along with hyperlinks throughout or at the bottom of the release, there should also be “share” buttons to different social media platforms. The most important part of the release is the text included so make sure you have a clean and formal layout design.