In a couple of hours, the world will witnesss the birth of a new technology conference: WSJD Live, “where the world connects.” The Journal created the new event after the team from the old All Things Digital website and conference business broke with the Journal and went off to start Recode.net and the Code tech conference servies.
The WSJD Live conference is at the lovely Montage Laguna Beach in southern California. The festivities kick off later today in impressive fashion, with on-stage interviews with Alibaba founder Jack Ma and Apple CEO Tim Cook. The conference continues through tomorrow until midday Wednesday, with a closing interview with former Microsoft CEO Steve Ballmer, now the owner of the Los Angeles Clippers basketball team.
Back in the old days, like 18 months ago, before I transformed myself from journalist to public relations pro — from hack to flack, as I like to say — I got in the habit of publishing the inventory of the gift bags at the All Things D conferences and kindred high-end tech events. This bag of goodies at WSJD Live is quite impressive, and deserves the same treatment. In fact, the Journal even printed up a little brochure thanking the sponsors who provided the fine selection of swag.
OK, so here we go: Presenting the WSJD Live inaugural bag o’ swag:
—A dark blue WSJD hoodie. Mark Zuckerberg needs to get one ASAP. (Not actually in the bag, but whatever.)
—A WSJD pen. (Also not really in the bag.)
—A gift card for a three-month subscription to Evernote.
—A “Tile,” from Tile Inc., which you can attach to any item to make it trackable by your iPhone. Good for people who tend to lose their keys. Also handy for spies.
—A Sony Playstation TV Bundle, a compact console/set-top box you can use to stream video or download and play games. The Bundle includes the Lego Movie videogame.
—A Malin + Goetz Travel Kit containing conditioner, shampoo, body wash and other things in one ounce plastic bottles.
—A UE Boom mobile speaker. Apparently it runs 15 hours on a single charge.
—A book called Smart People Should Build Things, by Andrew Yang.
—A pair of Marshall headphones, the Major model. They seem like very impressive headphones; but what do I know?
—Oh my. A 13.3-inch Lenovo Yoga Tablet 2 Pro. Preloaded with the WSJD Live Event App, naturally.
—A Novotel MiFi 6620L, supports the Verizon XLTE network. Includes 3 months of service.
—On the folder, but not in evidence in the bag: One year of service from Oyster, “the leading streaming service for books.”
—A big, roomy, heavy canvas bag, for holding all of the above loot.
I’ll be tweeting from the event periodically; I’m @savitz on Twitter.