What is Content Marketing: Definition + Example?

Content Marketing: You must have heard somewhere or the other, in marketing is done on the basis of content. What is content marketing if you want people? I do not know about it, so today we will tell you in this article what is content marketing, its definition + examples, how it works, how to increase your business with it, and its types, etc.

Content A word that is shaking the whole world with just words. Content is such a powerful term. So today everything is possible. If we talk about content in marketing, then the content has been called king in marketing. Marketing is impossible without content. Whether it is marketing marketing traditional or digital, marketing cannot happen without content.

If we talk about today’s time, marketing has become very easy. Digital marketing is one such way, which has made marketing very easy. Through this, we can do marketing well even at a low cost. And in digital marketing, content is everything.

also, read — what is digital marketing? how does it work

What is a content marketing/

Content Marketing: This is a type of marketing in which marketing is done on the basis of content. Content is created in different formats and put on different platforms.

In this, first, one of the content is selected. Then that content is made in different formats. Lastly, that content is distributed. on different platforms.

Content marketing is the marketing that comes under digital marketing. And the utility of content in digital marketing is immense. Here every type of marketing needs content. Google ads, Facebook ads, email marketing, search engine optimization, & social media marketing All these types of marketing require content.

How does content marketing work?

In this marketing, work is done with full strategy. Content marketing works like a funnel, let’s say you have to generate leads from content marketing, lead generation means that we need people’s email, names, etc.

Suppose — you want to sell a free course in digital marketing. And instead, I want you to generate leads. So first of all I will make a free digital marketing course in the format of the video, and put that free course on a different platform, after some time someone on Facebook showed our content and he clicked on the links, went to the landing page and there A lead form was attached. And only after filling out this form he would get that course. He filled out that lead form and received the course.

So that guy got a course in digital marketing. and lead us. This is how content marketing works.

Types of Content Marketing

Talking about the types of content marketing, the formats in which the content will be created and marketed are called their types. Content marketing is done in many ways. Ever since the form of digital marketing has come into the world of marketing, the role of content marketing has also increased a lot. Content is used in all types of digital marketing, and in different forms.

But over the years it has become a different type. It has created a marketing of its own. Which is now known as Content Marketing. It has different types. Of which the most essential are 5 formats.

5 Important Types of Content Marketing –

• blog
• video
• e book
• podcast
• info-graphic

1. blog

The blog is a term from which we can take content marketing forward with a strategy. About 77% of people blog regularly, after seeing these stats, you must have come to know that there is no shortage of people who blog. So when so many people are blogging. So why can’t we do content marketing through a blog?

Blogging has been going on for a long time. This is an informative article, in which information is given. By doing search engine optimization of the blog and ranking it on SERP, we can bring traffic to it, and from there we can do content marketing.

2 . video

Videos are the hub of content in today’s time. Most of the content is created in the format of video. Ever since the trend of youtube gone. Since then content marketing has been started through video. A video is a form that is made up of many things. Eg — picture + audio + infographic + animation, etc. That’s why a maximum number of people choose this form. Through video, we can establish our brand

YouTube is one such platform in which most of the content marketing is done. To do content marketing on YouTube, we need a funnel. Using this we can do content marketing with strategy.

3. e-book

Talking about education books, we can also do content marketing from this. Education is such a weapon that everything is possible in the world. As people are getting curious, people need more and more knowledge. And we can give that knowledge to them through e-books. And you can do marketing too.

4. podcast

Podcasts are slowly spreading all over the world. Podcasts have been becoming popular for a few years now. Podcasts are a medium that saves time and you can listen to it anywhere. In this run-of-the-mill life, people value time a lot. Podcasts are a medium that saves time.

Through podcasting, we can spread awareness about our brand, and do marketing by making the content in the format of audio.

5. info-graphic

It is a form of content that is made up of graphics + information. Due to this, it is easy for people to understand the concept. We can do marketing by making the content in the form of an infographic. With infographic, we can create Statistics, charts, buyer persona, etc. for our business.

What are content marketing strategies?

Content Marketing: In This strategy is used to optimize the content properly. We have to optimize the content and reach it the right people. There are many steps in the content marketing strategy, which we will go through today –

Steps to Content Marketing Strategy –

• audience target
• create content
• consistency
• distribution

1. audience target

This is the first step of a content marketing strategy. In we have to target the audience before creating the content. Audience targeting is the first thing in a content marketing strategy. We should know our target audience, and what is our target audience. If we know our target audience, then we will move forward accordingly.

2 . create content

This is the second step of the content marketing strategy in which we. To create content. Earlier in the step, we targeted our audience, now we will create the content accordingly. In content creation, we will create content in different formats, such as — video, audio, blog, podcast, infographic etc.

3. consistency

Consistency is a term that most people miss. Consistency works like a hidden mechanism in the strategy of content marketing. Because this is something that gives frequency to our content. The largest term content in consistency is the calendar. It is a calendar in which we plan our content. This is a schedule for creating content, we schedule in this calendar when we will write the content.

Due to this, our content gets consistent, which helps us in marketing through content.

4. distribution

This is the last step in our content marketing strategy. We first targeted the audience, then did the content creation, then gave a frequency to the content, and lastly, we will distribute our content. Content distribution is a big part of content marketing strategy. In this, we will publish the content on the right platforms. The type of content for which the platform is made, it will be submitted to that platform.

Like — Our content is in the form of a video. What if we publish it on a blogging platform, it will be an irrelevant platform for videos. But if we put the same content on YouTube, then it will be the right platform for that content. So content distribution is a big part of the strategy.

Benefits of content marketing –

• low-cost high conversion
• highly reach
• multiple formats
• brand awareness
• lead generate
• funnel create
• engagement
• flow content
• Internet visibility

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