A Look At The New Technologies That Can Have An Impact On Live Events In The Near Future
In today’s world, everything is centered on technology. Some of these technologies include door-to-door Uber rides, Netflix shows and same day delivery from different retailers and restaurants.
Live events have started embracing technology. There has been the need for the events industry to consider taking a consumer-first approach in ticketing, marketing and during the event. In this era, people demand immediacy. Technology is the most ideal avenue for delivering the same. Eventbrite, an event technology platform, is optimistic that some leading technologies will change the events industry in the near future.
Event organizers have to maintain an active online presence through their social media platforms such Facebook, Instagram, Snapchat and Twitter. These platforms encourage live sharing of different events. To this end, there is need for monitoring how fans share their stories regarding a given event. It is also prudent to engage with them in real-time on a regular basis. Event organizers should also seek to understand the opinion of their fans before, during and after the event.
With the increased demand for visual technology such as content-capturing drones, VR (virtual reality) and AR (augmented reality), the content produced for the attendees of the event will be more appealing to the generation Z (individuals who are aged 21 and below). Studies show that people within this age bracket are not only interested in consuming entertainment and culture, but also shaping and redefining it. This way, event organizers should zero in on this narrative and think of the different innovative ways that they can use visual technology to capture the ideas of the audience. This strategy will have a positive impact on your brand.
This terminology entails selling tickets to the fans at their convenience through partnerships. Today, most event organizers sell tickets through ticketing websites. To better understand this concept, say that you have utilized Eventbrite’s partnership to reach more attendees by publishing your event on Facebook. Through a distributed commerce model, your fans can purchase tickets to the event on the same Facebook page. Most Eventbrite users based in the US are experiencing the merits of this partnership. Buyers are likely to purchase tickets to a given event if the same is advertised on their Facebook News feed and options to purchase are still on the same page.
The results of such studies will encourage many people around the globe to engage in distributed commerce in the near future. Such openness and partnerships between platforms brings audiences closer to the organizers, and makes attendees access different events and transform the ticket purchasing landscape.
RFID (Radio Frequency Identification)
RFID ranks as one of the most innovative technologies for event organizers. RFID chips, which are tiny pieces of hardware, are used in badges, wristbands and parking passes, thus transforming how people experience and run live events. The current RFID technology enhances the management of events and collection of payment. This way, it has drastically reduced wait times. Through heat mapping using beacon technology and long range chips, event organizers can learn about the movement of their audience, how long they stay in certain points and their engagement statuses. The data collected from such mapping exercises provides such organizers with invaluable market insights.
Presently, Eventbrite is developing an RFID technology that will provide real-time data on how organizers can work with event participants and sponsors. In addition, the corporation is looking for the different ways in which they can enable more organizers to access high-value tech as a self-service product.