Do your Restaurants have the proper off-premise strategy? Let’s take a closer look.

Apr 9 · 4 min read

Simply offering online ordering for delivery or takeout is no longer enough. You must put some thought and strategy behind how you offer online ordering or be rendered obsolete. Is doing “ok” sufficient, when you could be winning and thriving with your off-premise strategy while positioning your restaurant brand favorably for years to come?

Restaurant brands and their top leaders need to be asking themselves several questions if they do want to win with off-premise. Is your online ordering truly convenient? Does it have any discouraging barriers such as downloading and registration leading to lower conversion on each and every order? Is your online ordering truly embedded within the natural behaviors and day-to-day lives of your digital diners?

According to Bruce Reinstein, a partner at Kinetic 12, a Chicago based restaurant consulting firm, “The masses want home delivery, not just a few people who want convenience.” This means that if you want to survive well into the foreseeable future as a restaurant brand, you must make ordering from you as simple, frictionless and convenient as possible. Companies like Say2eat have democratized this concept and strategy for restaurants, including a sophisticated delivery network that is active in over 1500 US cities. This, at a budget friendly cost that is accompanied by marginal risk and maximum upside. The upside is an increase in online sales of at least 15%, while extending online ordering naturally into the day-to-day lives and natural behaviors of digital diners via messaging and social media channels such as Facebook Messenger.

There are over 111M people in the US alone that use Facebook Messenger to speak with their friends and family, and that number is increasing every month. Say2eat exists to increase sales and conversion on each and every order, with online ordering via those same channels. There is no downloading and no registration required, leading to even higher conversion due to the lack of these discouraging barriers coupled with a guest ordering experience that is truly native and user-friendly.

Reinstein adds that Millennials are seeking “convenience, simplicity, ease of payment, and getting the product they ordered served accurately and hot.” He also says that people who order by mobile tend to order more food per order with a higher check size, at least 10 percent more actually. With an upselling feature built into Facebook Messenger online ordering, Say2eat significantly increases the average check size of each and every order. The customer can not complete the order without at least being asked if they would like to add a beverage or other add-on to the their cart, which they can of course decline and proceed to checkout if they choose.

As a white label direct sales channel for restaurants, Say2eat’s Facebook Messenger online ordering service is an all-encompassing tool to increasing online sales without breaking the bank or lifting a finger as the entire service is fully automated and integrated to the POS. This, while the restaurant also gets to own all customer data that is captured by Say2eat. The service also automates the re-targeting of each and every user on a personalized and thoughtful 1-on-1 level. This promotes loyalty, retention and repeat orders while restaurants get to show their customers that they value them on an individual level.

Platforms similar to Say2eat’s are being embraced and rolled out across the industry, from large giant chains to standalone mom and pops. This is because innovation and technology are quickly becoming a restaurant’s best friend. The main reasons are due to offering convenience, capturing and owning customer data and relationships, automating loyalty and repeat ordering, upselling, POS integration and much more. These all-encompassing forward thinking platforms are proving to be major game changers for a restaurant’s overall business, margins and operations. Not to mention that in Say2eat’s case it is proving to increase online sales by at least 15%.

Say2eat’s white label solution enables chains and restaurants to create personalized consumer engagements that lead to desired business outcomes.

We are a one-stop-shop for empowering your digital strategy, by providing a seamless solution across all voice and message applications (e.g. Facebook Messenger, SMS, iMessage, Amazon Echo, Google Home, etc.). By implementing core technologies and transforming business operations to scale global loyalty, our omni-channel commerce creates a smart, brand customized and conversational user experience. This leaves brands with an everlasting impression of convenience, efficiency and ease of use that promotes consumer loyalty and retention.

To receive additional updates about Say2eat, follow us on Twitter, Facebook, and LinkedIn or visit our website at


Written by


Say2eat makes ordering food as easy as texting a friend or asking Alexa to play a song.

Welcome to a place where words matter. On Medium, smart voices and original ideas take center stage - with no ads in sight. Watch
Follow all the topics you care about, and we’ll deliver the best stories for you to your homepage and inbox. Explore
Get unlimited access to the best stories on Medium — and support writers while you’re at it. Just $5/month. Upgrade