5 Coolest SaaS Homepages [and Here’s Why]

A homepage is an ideal place for the lead generation which results in conversion. Conversions range from the purchasing of an eBook, joining an email list to simply filling in a survey published by your local community college.
It has become increasingly evident, sites continue to miss the mark in driving conversion. Sites which do not seem to make the mistake are the SaaS pros out there.
We sat down and came up with a list of SaaS homepages which, frankly, are to die for. They have this ability to draw you in and making a lead out of you. They are so good, you would probably thank them for converting you. Hallelujah!
1. Slack
This office tool is hard to pin down with only one definition. Simply put, Slack is the friendliest cloud-based work integration tool out there. It connects people, tasks, logistics and workflow in the easiest way imaginable.

Here’s why:
- Slack’s site navigation is hard to beat here. Check out how imagery alone tells you it deals with the work sphere. This is its hero shot which works wonders as a standalone piece of art.
- Your eyes move to the large, bold text which is organically made part of a minimalistic site. A lot of competitors fill their web pages with a misguided aesthetic form which is more clutter, than helpful. Slack gets right to the point whilst remaining graceful.
- The CTA is right there, twice, in the most unobtrusive way you could think of.
- As for the registered users they can easily find their sign-in button at the upper part of the page as soon as they visit the site. This is a nagging point for a lot of us who simply find their time wasted in trying to spot the sign-in button.
- Feast your eyes upon the terse and aptly written USP below the equally impressive tag Where Work Happens. It is straightforward and gets the message across in no time.
- The header hands you all crucial bits you would like to know: the uniqueness of Slack by clicking on the Why Slack? cost and workspace management.
- The click: scroll ratio is curt as well for your palms do not have to work much to find information. This is an excellent example of the right page length. A good example is a dual use to combining known and trusted brands with its features for they are codependent in nature.
- As you reach the end of the page, the footer gives you all the other stuff you might be curious about. Besides, its social media handles are right there should you want to drop a line commending them for making a homepage for enhanced visitor retention and potential conversion.
2. Zendesk
Prepare to come across a lot of cloud-based systems in the future. This inevitability and companies which take advantage of that in the most innovative ways deserve to stand out and make it to this list. One such gem is a customer service software called Zendesk.

Here’s why:
- Beginning with the header, I have to admit, it is most definitely the convenience-first train to stardom. A visitor is treated with all essentials, from products to solutions and eventually, like the narrative of a well-told story, it guides you towards the end — the part where you decide to either go with Zendesk and click Get Started or — admit it, there is no or. How can you leave Zendesk?
- Moreover, you truly get the international appeal of the page when you see its diverse language options.
- The above the fold USP coupled with the visual imagery and use of striking colours give you the sense of energy, urgency and timeliness that they successfully exude. The CTA count, now at 3, does seem a little too much.
- Scrolling down, the use of geometrical shapes to indicate features and photo cutouts of its founders give you the homely feeling that is lacking with most competitors.
- The mentions of the companies who use Zendesk are the ideal means of convincing an unsure visitor at this point in time.
- Further scrolling gives you more CTA options and the footer is as comprehensive as it gets. This is where the site feels a little heavy and could shed some weight.
- The page length and extensive scrolling are some of the low points, but overall, Zendesk still manages to make quite the impression.
3. GetResponse
This all-in-one online marketing mega machine does pretty much everything for you. You name it, from your email marketing campaign, sculpting the ideal landing page to perfecting your marketing outreach through automation, GetResponse is the dream we were waiting to live in this industry.

Here’s why:
- The homepage probably has informative as its middle name. The header follows the standard pattern and offers the important tabs as you need. The running, constant header for the sign up is a good trick applied as a lead attractive CTA.
- The above the fold uses imagery which is inviting for the visitors. It follows the show and (then) tell mantra by further adding its USP and its primary features in one space without having to scroll down.
- Next up, the testimonials are convincing enough to generate leads by this time. If still undecided, this easy on the eyes blue coloured site now shows you its faith building arms by embracing with its trusted clients who are known to many of us.
- The homepage utilizes click: scroll ratio pretty well by delving into its features with just the right amount of text without sacrificing its page length.
- Towards the end, we see its pricing strategy which some suggest is better left on a separate page. GetResponse knows its base and has an innate understanding of customers. Everyone wants something good for their online marketing platform but it almost always dependent on price. For that reason, it provides it on the homepage and thus retains the reputation for being a company which remains relevancy-first.
- As we reach the footer, they use a clever tactic by showing consensus through its social media base. The rest apply as you expect. Easy to follow support and contact tabs are visible and helpful for anyone new to this site.
- However, there still remains a distinct difference between features and benefits. Additional copy with regards to how it makes life easier for the customer would have completed this site.
4. Box
The cloud is back at it again and this time its content management and file sharing in one place. World, meet Box. This visually driven site takes homepage layouts to a whole new level, something of the future, more like it.

Here’s why:
- From the get-go, Box takes a unique position by telling you right away on the header that its features section will be on a different page. It definitely makes navigation clearer for the visitors for they do not have to scroll down to find out.
- Besides, contact, the login and sign up tabs are easy to find. Almost like, in sequence, it is expecting the visitor to check its features out, understand the cost and call for an order — as it should be! So, need we scroll down at all since it’s all here?
- The attractive aspect of the site is its visual optimisation in an era of low attention spans and little to no tolerance for text-heavy sites. The concise USP and the video give us plenty of information in a short amount of space and time. For example, the video previews of Box at work is a magnificent touch and a bonus. It acts as a benefit for it clearly shows how it's making your work easier.
- The page length is a kept at a medium, let’s say, for we both know those overlong webpages and ones which seem inadvertently incomplete. This one is sharply divided in the body section by offering CTAs for in-depth feature information and its security management. The learn more are coupled with more direct lead generation and purchase-minded CTAs and this choice is a great psychological tactic played well and efficiently on the part of Box.
- Their versatility and adaptability will be in question in this niche. Box realized this and properly chose to show the apps it can work with instead of a more common choice, the features section.
- Other trust-building methods wrap up the site with testimonials at the end and now it is appropriately expected that the visitor is no longer undecided. Thus, a CTA is attached here with an added contact tab.
- Elements missing in the header are included in the footer. I was expecting to feel a lacking and a misstep in the homepage web design. Upon scrolling and coming across the rush of colour and video, the site seemed to provide you with the right details you needed at the right time and deservedly stays at the top of its game.
5. Evernote
It has become difficult to keep up with information, retain and then extract efficiently. All these and more are neatly packaged, tied with a ribbon and delivered with the perfume of excellence by Evernote.

Here’s why:
- They know they have a ton of content and putting it all out on the homepage will turn visitors away. For that reason, under the Explore tab on the header, they hid their packages, features, support and customer review information.
- The typical customer is most likely to access from a mobile phone. Keeping the new mobile-first indexing in mind and the overall mobile-optimised world we are living in, Evernote made the right decision in putting up the download tab right there on the header.
- Moreover, their navigation informs us of their business savvy mind. They capitalized on the aspect which has seen top conversion rates, their Business package. For that, they properly placed it near the login area of the header. This is a bold use of CTA and given Evernote’s wide presence in the market, the results speak for themselves.
- It perfectly placed signup CTAs in the body where expertly placed imagery to stress on its benefits is strong enough to gain leads rapidly.
- Placing some testimonials instead of the blog entries would have been better. The blog posts have varied topics and not a lot to do with taking notes, specifically. It takes you out of the experience and for a second make it seem it just about any other site and not Evernote.
- The social media handles are placed in the footer where the while background of this minimalist homepage make them stand out but not become distracting while doing so.
Concluding remarks
These SaaS pages, devoid of the specifics of its service, broadly help us understand how well our homepages have to be designed in today’s saturated market of brutal competition where there is no time to wait to find out information and services.
Web design is thus more significant than it ever has been and calls of urgent optimisation. Only then can we expect these SaaS like results and customer base.
