Sigal Ben-DorinMarketing Management Fall 2020, YUIKEA using AROne of the main reasons retail brands have invested in AR technology is to help customers make better and more informed product decisions…Dec 2, 2020Dec 2, 2020
Sigal Ben-DorinMarketing Management Fall 2020, YUExpanded distribution to a new marketI have chosen to talk about an Israeli brand that expanded its distribution to the US. The name of the brand is Adika. Adika is a famous…Nov 20, 2020Nov 20, 2020
Sigal Ben-DorinMarketing Management Fall 2020, YUThe high price corresponds to high quality.I chose Nike as a brand that I would pay more for, while there are other cheapest options for me on the market. As Kerin mention in his…Nov 6, 2020Nov 6, 2020
Sigal Ben-DorThe high price corresponds to high quality.I chose Nike as a brand that I would pay more for, while there are other cheapest options for me on the market. As Kerin mention in his…Nov 6, 2020Nov 6, 2020
Sigal Ben-DorinMarketing Management Fall 2020, YUCompanies should do market segmentation to know which people they are looking to reach out to and…What does segmentation do? Companies are doing segmentation to get the idea if their target market has common needs, and if their target…Oct 24, 2020Oct 24, 2020
Sigal Ben-DorBoth books “Godin” & “Kerin” contain two types of philosophies.Kerin’s book focuses on evolving the strategy to deliver marketing and create the next product, service, or price. There are two things to…Oct 11, 2020Oct 11, 2020
Sigal Ben-DorThese days, fake news and other types of false information have huge impacts on our business as…Social media has a big part in our judgment. We decide based on other people’s reviews. while there is so much fake news that can impact…Oct 2, 2020Oct 2, 2020
Sigal Ben-DorinMarketing Management Fall 2020, YUThis week I have decided to talk about Zara, its not secret that I’m a huge fan of them!Zara’s story- Zara was founded in 1975 in downtown Galicia in the northern part of Spain. Zara slowly expanded her empire from the town in…Sep 25, 2020Sep 25, 2020
Sigal Ben-DorinMarketing Management Fall 2020, YUHey everyone,How are you doing MARKETING?Sep 17, 2020Sep 17, 2020