Image for post
Image for post

I’ve received a brief to redesign a children entertainment center website based in Staten Island, NY. With current site being developed in late 2000s and being a desktop only version with gifs all over, the client requested new, fully responsive website that follows the current trends in design. Client additionally requested an integrated calendar to be on the site that allows users to see what events coming up in near future. Sounds like pretty much every other client brief that I came across before. The catch though … it has to be done in one day (from design to development). Actually, full working day or 8 working hours. That’s all client has budget for. …


Image for post
Image for post

Overview

LineUp is a crowdsourcing app that relies on it users to report information about lines to popular venues in NYC. With some amount of users who do use the app, the conversion of users to actually report information is very low. My team was presented with a task to better understand a psyche of LineUp user, test out potential solutions and re-design an interface that will make it easy and fun to report information that other users rely on.

Users & Audience

The users who mostly use the app are twenty-somethings who live in 5 boroughs of New York, who like to go out every week to popular spots around the city. …


Creating a new app or even process of just thinking about an app is easy. That’s what most people think. I remember looking at Craigslist.com for some freelance projects and coming across ads like this: “I am looking for a developer to make an app for me. Don’t worry, I know what I want, you will just be making one, since I have no knowledge of coding. There is no pay, but you will get equity in it.” I don’t think people who post ads like this, have any knowledge of what “making an app” means in terms of the whole process. Just having an idea is nothing. First you will need to find out what problem for users this app will solve. Then, will there be actually any users who want to use the app. After that, how to retain the users to continue to use the app. …


Image for post
Image for post
National Geographic Expeditions website at https://www.nationalgeographic.com/expeditions/

Overview

I’ve received a brief from National Geographic Expeditions to assess their desktop website and see if anything can be improved. What follows is my assessing process, that I went through to further understand how users will interact with the site, using a client’s provided Persona, as well as my own engagement experience with it.

Users & Audience

Since the client have provided me with the Persona that I should be using to assess the site, I didn’t really had to find out or research about who is the user or who is the primary audience of the site.

Roles & Responsibilities

Image for post
Image for post

Being an only UX Designer who have worked on this project, I was a one-man operation responsible for everything: from Heuristic Evaluation of the site, all the way to the design of new/revised sitemap for the Primary Menu. …


Image for post
Image for post

Overview

My team received a client brief that stated that the Amtrak wants resolve any usability issues occurring on their responsive website for their primary persona. In addition, client was interested in incorporating a feature to their website in order to meet the expectations of more socially conscientious consumers. What follows below is my team presentation on changing how users interact with Search Results page on both desktop and mobile devices, as well as adding Social Media login to donate certain amount of dollars to a charity, based on their (users’) friends who donated money as well via Facebook platform.

Users & Audience

Users who will be using these updates and the new feature are somewhat experienced travelers, who book their travel online. Most of the users find traveling sites outdated, cluttered and confusing. Most of the users who take Amtrak have used the site before on both desktop and mobile and find the whole experience frustrating. They believe that update to the desktop experience, as well as mobile, will create a better experience for themselves and make purchasing a ticket easier than it is right now. …


Overview

The GA student experience can require long working hours on campus and sometimes on weekends. At times, this can result in issues with time management while trying to maintain a school/life balance. What evolved from my design process was the Add Content feature that can be added to Google Calendar app on iOS and Android phones.

Users & Audience

Users who will be using this feature are General Assembly students. Each of the General Assembly students goes through the same experience: we come here on the first day, full of energy, hope and eagerness. By Wednesday, we at the point of breaking down. We have so much work and the first part of the Unit 1 already due on Thursday. In the craziness of the first few days users are not prepared for what is coming, so they might not be as organized. Some lose their papers, some didn’t listen in class and some just have a problem with being organized overall. They need help. …

About

Sergey Bestuzhev

UX Designer with passion for product design and the history of the world.

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store