One day I came across this idea where a book should be like a conversation between the reader and the author (I’m pretty sure it was How to Read A Book). And it just clicked. I realized that for me, books were too much like lectures. I could talk back. I started writing and making notes in the margins.
Mesele, “yerlilik”, “millilik”, vs değil. Doğrudan aynı coğrafyada, aynı parasal, kültürel, eğitimsel kaynakların yarattığı ekosistemde çalışırken, bu ekosistemin ortak problemleri ile mücadele ediyorken, “birbirinin farkında olmanın ve yardımlaşmanın” milliyetçilik ile bir alakası yok. Verimlilik ile alakası var.
I don’t do work for clients. They think they know what they want, but in fact, they know nothing. They often want to change details just for the sake of giving input. They don’t ask questions like, “Why is this like that? Would it work if it were this way instead?” They say, “I don’t like this.” Buddy, this is just one piece of a puzzle. Do you not buy a car because you don’t like the rev counter? No, it’s a full thing — a system.
I had a very young designer for two years. When I would give her a print design project, the first thing she would do is Google. You have to see the way she scrolled: She went through 40 images in ten seconds. I thought, You’re not looking. Your brain isn’t that powerful. No one’s brain is that powerful. I said, “Why don’t you try something? Here are ten books. Go through as many pages as fast as you can.” She could do maybe six pages in ten seconds. Finding inspiration isn’t looking for a nice soup recipe. Inspiration comes from the smallest places — a corner, a combination of colors, an overlapping structure, something that you can make your own.