Apple’s Next Move? It’s Obvious. But We’re Missing It.
Seyi Fabode

This makes sense but, to be successful, seems to rely on homeowners. Or, at the very least, residents committed to investing in their living spaces. And, to me, that seems in opposition to the behavior trends of the generation that Apple markets toward. These are my knee-jerk thoughts, and even if more thought out, could be totally off base. But, if this is the direction that Apple is heading, I think it’s misguided. Everything everything everything must be mobile! Productivity while on the move is key.