Sieun ChaBranding Data : Our Journey at WGSNIn the ever-evolving landscape of trend forecasting, we at WGSN understand the significance of data and its role in staying ahead of the…Jun 6, 2023Jun 6, 2023
Sieun ChaCan you brand data?We recently finished an incredibly ambitious project of branding our data. I’d like to share how we approached this challenging brief and…Oct 18, 2022Oct 18, 2022
Sieun ChaHow to make sense of 8 billion touchpointsWhen I joined Wolff Olins in the spring last year, I was asked to write a small piece on experience design. The article is in the interview…Nov 11, 2017Nov 11, 2017
Sieun ChaDesign trends 2017: here’s my viewA couple of months ago, I was asked by Digital Arts to contribute to their special feature discussing the design trends in 2017. I needed…May 2, 2017May 2, 2017
Sieun ChaBanking for the WhatsApp GenerationIn 2015 the financial industry was blown wide open. Hundreds of fintech companies entered the market backed with brains and capital…Oct 15, 20161Oct 15, 20161
Sieun ChaDigital Style Guide: Tool for Lean Design ProcessAdapting a PDF format style guide to the digital realm is nothing fundamentally new, however, the last couple of years have seen new…Apr 27, 20151Apr 27, 20151