Ownpage, the personalized newsletter company, raises 400k€ in a new funding round
Ownpage helps Publishers to broadcast their own contents through push marketing channels. Its proprietary content recommendation engine selects the most relevant contents to deliver to each reader. Ownpage raises a new funding round to distribute its editorial personalization services globally.
Today, 84% of the traffic of publishers’ website comes from intermediaries (Google, Facebook). Publishers already lost the distribution of their own contents. It is a big issue: as for other industries, the intermediaries capture the greater part of the business value. Ownpage wants to restore the power to distribute their content back to media companies thanks to a personalized broadcast of content.
Founded in 2013 by Stéphane Cambon, Ownpage has developed with a renowed French Computer Science Lab (the LIP6) a recommendation engine designed specifically for editorial content suggestion. This Artificial Intelligence technology developed by Ownpage analyzes both the text of the articles and reading behaviors of users on the websites and apps. This process allows to propose tailor-made information for each reader, who thus gets access to the most relevant content for them. These content suggestions are then distributed on push marketing channels (personalized newsletters, personalized notifications). Ownpage therefore allows its clients to generate automatically and efficiently more visits with direct access on their websites.
Since the last funding round, two years ago, Ownpage has convinced 20+ Publishers like Euronews, Les Echos, BFM TV, L’Express, Le Parisien, , LCI, 20 Minutes, Fubiz as well as B2B media (CB News, Electronic Business Group, etc.). Ownpage today sends more than 20 millions Personalized Newsletters each month with unmatched clickthrough rates and ROI.
Ownpage has just closed a second funding round of 400,000€ with its historical investors who renew their trust in the project and its team. These investors are Business Angels from Paris Business Angels, IT-Angels and iSource (via its co-investment fund Angel Source). Ownpage has also the chance to welcome among its shareholders and as a member of its Strategic Committee Mrs Shéhérazade Semsar de Boisséson. As a cofounder of Development Institute International and Managing Director at Politico.eu, she will bring to the company a remarkable experience in the international publishers industry.
Thanks to this new financing, Ownpage will accelerate its international growth and launch new innovative services for publishers.
Shéhérazade Semsar de Boisséson says she is happy to join the Ownpage venture: “As many, I got to know Ownpage following an article posted in Nieman Lab, which is the world reference for the profession. I was immediately attracted by the project which is the real missing link in the CRM of media companies. His founder, beyond his technological and scientific skills, has proven to be an excellent promoter of his company and has managed to convinced me to join the project. I intend to involve myself so that Ownpage can achieve its international development.
Nicolas Landrin, Managing Partner of iSource comments: « Ownpage Technology is a shining example of the France’s excellence in Artificial Intelligence and Big Data. Stéphane Cambon has gathered around him leading experts in these areas. Helping the online media world was a risky bet. Yet we see that the company’s growth is in line with our expectations. Consequently, iSource VC did not hesitate to renew its support in this company, which is also preparing to launch new services very soon.”