Going From $80 Billion To $4 Billion In Only 6 Years

A few years ago, Blackberry was one of the most important smartphone companies on the planet.

That’s all changed. And it’s changed in only 6 years. Here’s Blackberry’s percentage smartphone market share since 2010:

2009 - 20%
2010 - 19%
2011 - 15% 
2012 - 8% 
2013 - 4% 
2014 - 3% 
2015 - 2% 
2016 - 1%

In that same timeframe, Blackberry’s market cap crashed just as hard. It went from about $80 billion in 2009 to barely $4 billion today:

In 6 quick years, Blackberry lost roughly 95% of its peak value. Studying the history of Blackberry shows how fleeting the market can be. Or even how quickly new market leaders rise and fall.

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