Eco-Fashion : You can make it too!

Shcherbatenko Ekaterina
2 min readSep 11, 2023

Today, I want to chat about a topic close to my heart: fashion sustainability. As someone deeply passionate about fashion, I believe we all have a role to play in shaping the future of this industry, and that starts with taking steps toward sustainability.

Have you ever noticed how fashion trends seem to change faster than we can keep up? It’s exhilarating to embrace new styles, but it’s also undeniable that this rapid cycle of clothing production can take a toll on our planet. The fashion industry, with its enormous carbon footprint and water consumption, has left many of us concerned about its impact on the environment.

But here’s the silver lining: positive change is happening, and it’s happening right now. Sustainable fashion is no longer just a buzzword; it’s a movement gaining momentum day by day. And each one of us can be a part of this exciting shift towards a more responsible and eco-conscious fashion future.

Personal anecdote time: I recently made a small change in my own fashion choices by embracing thrift shopping. Not only did I find unique and stylish pieces, but I also felt a sense of pride in reducing my fashion-related carbon footprint. It’s a small step, but it’s a step in the right direction.

So, what can you do to contribute to fashion sustainability? Here are a few ideas:

  1. Shop Mindfully: Next time you’re eyeing a new wardrobe addition, think about its longevity and versatility. Investing in timeless pieces reduces the need for constant new purchases.
  2. Support Sustainable Brands: Seek out brands that prioritize eco-friendly materials, fair labor practices, and transparent supply chains. Your purchasing power can drive change.
  3. Upcycling and Repurposing: Get creative! Give old clothes a new lease on life through DIY projects. You’ll be amazed at what a fresh coat of paint or a few stitches can do.
  4. Educate Yourself: Stay informed about the fashion industry’s environmental impact. Knowledge empowers us to make informed choices.
  5. Spread the Word: Share your sustainable fashion journey with your friends and family. Encourage them to join you on this exciting path.

I am genuinely excited about the direction in which fashion sustainability is heading. It’s a journey we can all embark on, and together, we can make a real difference.

In BelongApp, my new born baby start-up, we are looking for the best solution for reselling online hassle-free using the best of today’s technology.

The future of fashion lies in our hands, and by making conscious choices, we can pave the way for a more sustainable and eco-friendly industry. It’s a journey filled with hope, creativity, and positive change.

K.

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Shcherbatenko Ekaterina

Talking about sustainable fashion. Founder @ BelongApp, AI-Assisted App for Stress-Free Reselling