Martin Luther King did not say, ‘I have a mission statement’

‘Martin Luther King did not say, ‘I have a mission statement’.’ ~Simon Sinek Click To Tweet

Required Reading

School Websites: How to Write a Tuition Page Worth Reading

When you’re an independent school, college or university, every page of your website is making the same case: THIS SCHOOL IS WORTH THE INVESTMENT. Investment of time. Investment of work. And, as equally important, investment of dollars. So while your entire website needs to work together to explain WHY your school is worth the investment, the case is put to a practical test when you get to your website’s Tuition page.

How to Reduce Your Facebook Ad Spend With Smart Targeting

Want to lower your Facebook ad costs? Looking to improve your Facebook ad targeting? In this article, you’ll discover three ways to build highly targeted Facebook audiences based on niche interests.

Pinterest Hashtags — How to Make Them Work for You

Wondering how to use hashtags on Pinterest? Hashtags have been fully functional on Pinterest and of benefit to marketers looking for more Pinterest exposure since September 2017. But there’s still some confusion about how to use them. You’re in the right place to learn how to use hashtags on Pinterest like a boss!

Suggested Listening

Season 1, Ep. 17: Reinventing Your Tuition Model [The Enrollment Spectrum Podcast]

Peter and Hans talk with Head of School Noni Thomas Lopez and CFO Tom Cicatiello about their new Family Individualized Tuition (FIT) program, including its genesis and structure, working with their board and community to implement it, and lessons they have learned.

Heard in the Facebook Group

QUESTION: What are the benefits of setting up an Advancement Office? I’m Director of Marketing, Communications, and Development at a big International School. The Executive Management Team now want to sit Admissions under my remit. So I’ve suggested a Director if Advancement role with an Advancement Office. Thoughts and structure ideas, please. So far, we have a Creative Manager, Digital Manager, Assistant and 2 Admissions Managers. Thank you!

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Originally published at SchneiderB Media.