Mornings are for coffee and contemplation

Mornings are for coffee and contemplation

“Mornings are for coffee and contemplation.”

~Chief Hopper

Required Reading

Twitter to Release ‘Muted Words’ Feature

Twitter seems to have learned quite a few lessons from its failed sale. It looks like the very features of the app that made potential acquirers run the other way are the same ones that…

Expert Design Tips For Your Social Media Images

You already know that images and visuals make your content more shareable on social media. But you can’t just add any photo to your posts and hope for…

10 Ways to Grow an Organic Instagram Presence

Do you want more Instagram followers? Looking for organic Instagram growth tactics? With more than 300 million active monthly users, Instagram still offers businesses the opportunity to reach new users without buying ads. In this article, you’ll discover 10 organic tactics used by top Instagram marketers to gain more Instagram followers.

The 4-Step Plan to Construct Your Own Keyword-to-URL Map

Knowing how to find and effectively use keywords is probably the most important skill for an effective search marketer. Smart keyword planning and tracking should also heavily inform content planning and strategy. Unfortunately, most keyword research is done on the fly as a new page is created.

7 Smart Ways to Start Using Facebook Live for Your Business

Facebook Live’s video streams engage your audience in ways pre-recorded content can’t match. Here’s how to add it to your social strategy.

The Right SEM Strategy for Schools

Getting your school found online is an ongoing battle that requires different strategies for different goals. Search engine marketing (SEM) is comprised of both search engine optimization (SEO) and pay-per-click (PPC) campaigns. You can use both these strategies to direct traffic to your school’s website, blog, or other digital assets you have, e.g. a landing page/microsite promoting a new school program.

Free Opportunity

VirCon3 presenter, Emily Cretella from Cursive Content is offering a free online masterclass called, “How To Write A Smart School Website (Even If You’re Not A Writer!).” The class will provide simple and effective tips schools can begin using immediately to strengthen their online stories.

Learn More


Originally published at SchneiderB.com.