Pay Per Click (PPC) advertising is the fastest growing internet advertising media to date. The popular advertising technique of PPC involves placing sponsored links that are usually in the form of text ads on various websites, advertising networks, and also on search engine results pages. The auto-generated text ads are typically positioned near search results and the advertiser pays a certain cost for each visitor that click through on the link or banner to visit the advertiser’s web page. There are some businesses that rely solely on PPC advertising to earn money online, thus proving its effectiveness as a powerful marketing tool.
Generally, PPC advertising is all about bidding for the position you want on search engine results and listings. Advertisers do this by bidding on keywords or phrases that are relevant to their products or services. The higher the bid, the higher the position on the search results, the more people will find the ad and click on it to go to their websites. Some people call this “keyword auctioning”. Advertisers would then pay the bidding price every time a visitor clicks through to land on the webpage.
Pay Per Click advertising normally involves the following steps. First, choosing and setting up an account with a PPC search engine followed by depositing funds into the account. Next, creating a keyword list of specific keywords or phrases you want to bid for where your listings will appear on the results pages of the search engine. Then you carry on to bid on the ad position for the keywords or phrases you selected. Next, you write a relevant and compelling ad copy to entice visitors to click through. You then define which page you want the visitor to land on after clicking through. Finally, you confirm and place the advertisements on the search engine.
There are many advantages to Pay Per Click advertising, making it an effective marketing tool to promote your business and earn money online. Some of them are listed below:
1. Immediate Traffic
PPC advertisements are implemented almost instantly thereby giving you an instant onslaught of traffic within the shortest time possible to earn money online.
2. Getting Highly Targeted Traffic
PPC advertising can provide you with a flood of qualified highly targeted traffic. Visitors who click on your ads are actually looking for the specific product or service that you are offering thereby increasing your chance to convert the visitor into a customer and earn money online faster.
3. Tracking Your Investment
Most PPC advertising come with a tracking system that will determine exactly how many visitors click through to your website and which keyword or phrase they found your advertisement on. Some tracking systems also allow you to determine the time spent by the visitor on your site and the number of pages they viewed. These are valuable tools in determining statistics such as click through rate (CTR), conversion rate and return on investment (ROI) which will increase your ability to earn money online.
The following are some of the important points to consider when planning a pay per click campaign.
1. Know Your Product
Knowledge of your product or service is critical to a setting up a good PPC campaign.
2. Stay within Your Budget
Determine your daily or monthly budget and stick with it. This means keeping your budget in mind and avoiding bidding wars whenever possible.
3. Bid the Right Amount
You need to master the art of bidding. A bid that is too high can easily exhaust your entire budget, while a bid that is too low can make you lose the coveted position.
4. Watch the Bottom Line
Measure your profit margin against your spending or expenses. Know when to stop and terminate your PPC campaign. If conversion is too low then spending more money on advertising is not advisable.
5. Building a Good Keyword List
Select the right keywords and phrases to bid for. Research your keywords well using existing search terms and online keyword suggestion tools. Know which are the terms that are mostly used by your customers when searching for your product or service. Concentrate on specific keywords or phrases and not broad ones.
6. Use an Effective Landing Page
A good landing page, be it a sales page or a lead capture page, is crucial to the success of a PPC campaign. The conversion rate will determine if you can earn money online successfully with PPC advertising.
Mastering the art of advertising with PPC can boost your profits and allow you to earn money online quickly and easily. With PPC as a powerful marketing tool in your arsenal, you can be sure to crush your competition and dominate your niche to earn money online successfully.