Scios.aiMaximizing Marketing Investments: Strategies to Boost the Value of Every DollarMarketing unquestionably stands as one of the pivotal departments in any business. From conducting market research to crafting precisely…Sep 4, 2023Sep 4, 2023
Scios.aiMarket Simulation or Marketing Mix ModelingWe often encounter this common question, especially within CMO circles, where the challenge lies in assessing marketing campaign…Aug 9, 2023Aug 9, 2023
Scios.aiThe Differences Between AutoML and Market SimulationIn today’s data-driven landscape, organizations seek efficient ways to leverage machine learning. Enter Automated Machine Learning…Jun 27, 2023Jun 27, 2023
Scios.aiUnleashing the Power of Simulation: Revolutionizing Customer AnalyticsIn the dynamic realm of customer analytics, where organizations are flooded with data on consumer behavior, a new frontier emerges. The…Jun 15, 2023Jun 15, 2023
Scios.aiSimulAItionA technique for businesses to leverage AI capabilities for maximizing their strategies’ potential.Apr 24, 2023Apr 24, 2023
Scios.aiThese Consumers AIn’t Loyal: Using AI to get to really Know Your CustomerBrands and consumers used to be in long-term relationships. Now they’re casually dating with no commitments.Mar 23, 2023Mar 23, 2023
Scios.aiBrand Strategy: The A(I)rt of Staying RelevantAchieving long-term pertinence as a brand in an era of consumers’ decreasing attention span, rapidly shifting desires and global…Jan 17, 2023Jan 17, 2023
Scios.aiIn the Game of Business, You AI or You Die2023 will be the year defined by a shift from hypergrowth to efficiency. Agent-based modeling will enable companies to employ both data…Jan 4, 20231Jan 4, 20231
