

Creator & Designer of DEEP Design Thinking Methodology www.DEEPdesignthinking.com #DEEPdt @scitechyedu
Perhaps the greatest value of this step is understanding the human psyche. Framing a problem from a customer’s perspective lets you more effectively deliver what people never knew they needed. Dave Thomsen, a former IDEO designer, writes that a human-centric approach leads to great user benefits and purpose.
By framing the problem with a statement narrow enough to bring focus yet broad enough for creativity, the product design team can stay simultaneously focused on design problem-solving and open to innovative possibilities.
A problem isn’t simply an unwanted situation or a matter that deviates from the norm — although these are still valid definitions of a problem. For designers and creative problem solving, a problem is an unmet need that, if met, can satisfy the user’s purpose.