Scott ClaridgeinCurious FuturesIn favour of more surprises. Knowing is good, but is it all good?As an industry we’ve all become pretty obsessed with knowing what’s coming. Not just next week, or in the weeks and months after that. But…Sep 2, 20172Sep 2, 20172
Scott ClaridgeinCurious FuturesSwearing. It isn’t big and isn’t clever, but it could be of interest.In our endless quest to build stronger brands for our clients we spend a lot of time quantifying what we say and supporting it with…Jun 5, 2017Jun 5, 2017
Scott ClaridgeinCurious FuturesAs a branding agency we’re always interested in behavior patterns.So what’s the big deal? It’s not particularly long, nothing especially funny happens, there’s no music and not even so much as a glimmer of…Apr 28, 2017Apr 28, 2017
Scott ClaridgeinCurious FuturesAs a creative branding agency we’re approached by all sorts of students.Our dilemma.Mar 27, 2017Mar 27, 2017
Scott ClaridgeinCurious FuturesThe concept of competence diversity in creative businesses is nothing new.According to research carried out by a number of organisations, including Stanford University, Colombia university and the Credit Suisse…Mar 20, 2017Mar 20, 2017
Scott ClaridgeinCurious FuturesAs branding consultants, we know continued innovation is the key to keeping your business relevant…With this in mind we can’t help but ponder the current political climate — the reemergence of nationalism, the expansion of the far right…Mar 13, 2017Mar 13, 2017
Scott ClaridgeinCurious FuturesCulturally ThinkingBy now most of us are familiar the concept of culture building. And as a branding agency we’re certainly no strangers to it. Cementing the…Mar 5, 2017Mar 5, 2017
Scott ClaridgeinCurious FuturesOn TVWe’re always curious to note behaviours and trends that seem to go against logic, which is why we were interested to stumble across some TV…Mar 3, 2017Mar 3, 2017
Scott ClaridgeinCurious FuturesGood for allYes, the inner cynic that smoulders under the surface of all us branding types can easily raise a knowing eyebrow or two when a brand makes…Feb 28, 2017Feb 28, 2017
Scott ClaridgeinCurious FuturesPotatoesCold, grey, bleak mid-winter days bring opportunity to reconnect with that best of old friends, that is to say television, or pure…Feb 27, 2017Feb 27, 2017
