Kard — What? Why? How?

Scott GORDON
1 min readSep 11, 2019

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And WHO is that new kid on the block?

“Yaya” — Kard Ambassador since day 1

Since we’ve announced Kard publicly many people have asked me: What is Kard? Why are you doing this? How are you tackling the problem?

🧐 WHAT?

  • Kard empowers young people to take control over their money by offering them a bank that is cool, social and free.

🤨 WHY?

  • Because it’s (very) complicated to open a bank account today when you’re under 18 years old.
  • Because traditional banks have forgotten young people and their products are irrelevant for Gen Z: overly complex, digitally outdated, targetting parents, purely transactional and therefore BORING.
  • Because we live in a society where over 60% of transactions are carried digitally and young people remain unequipped when it comes to payment.

🤩 HOW?

By making a bank that is:

  • Easy: less than 2 minutes to open your account and order your Kard.
  • Social: because sharing is caring and the future is together.
  • Free: because we want to make banking accessible to everyone.

We wake up in the morning and go to bed in the evening with one mission: “Turn Banking upside down”

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