“Social media is an odd struggle — I’m always stuck between hating the environment it brings and wanting to stay away in order to focus on the real world vs using it as an incredible platform to connect and stay connected on. … “The hardest part, for me, is wanting…

While mindlessly scrolling through my Facebook feed Saturday morning after breakfast, this opening frame of the sponsored ad’s video froze my finger on the screen. How does flaming a banana give me more energy? I wondered. I pressed play to find out. Before I realized it, I’d consumed 10 minutes…

Have you heard of Buc-ee’s? Ever been to one? Some of my Facebook friends who traveled to Texas, Florida, and Georgia this summer for vacation plastered their timeline with pictures of their first visit to this establishment. Their excitement matched that of someone who’d just received free Superbowl tickets. It’s…

Marketing rebel and master copywriter John Carlton succinctly stated four reasons why most marketing fails: People do not buy because they like your cutesy slogan. People do not buy because you’re funny, or clever, or a good artist. People do noy buy because you brag that you’re simply the best…

What became of the camper I wrote about in Friday’s article? The one that was mysteriously placed on the sandbar in the middle of the Ohio River. Did you get curious over the weekend to see how the story ended? Maybe you forgot about it until now that I’ve mentioned…

For the past two weeks, every Evansville, Indiana, TV station’s river camera has been riveted on this camper that mysteriously appeared on a sandbar in the middle of the Ohio River — just 30 miles from where I live. And it’s been mentioned on every morning and evening newscast, with…

Have you seen Chewy’s chatty pets commercial featuring Giorgio and Ralph? It cracks me up every time it airs on my local TV station. An irrelevant question — Am I the only one who finds myself repeating Ralph’s catchy line out loud in his hilarious accent just for fun after…

“Scott, your email went to my junk folder!” My contact wasn’t referring to an email sent using Keap, my marketing automation software. It was a regular email — one sent from my Google Workspace account. The most embarrassing thing about it … The email contained his Hit The Inbox™ audit…

When I leased my Lexus a few years ago, I got spoiled with a heated steering wheel, heated (and cooled!) seats, blind spot detection, and some other bells and whistles. Auto manufacturers have long offered a selection of base models with standard features. …