Thanks for writing this Howard. I had a similar reaction to several posts from Journalists reacting to Zuckerburg’s new mission statement. Is content something that can be monetized? Absolutely, but very hard if it’s the only thing you are monetizing. Find/create new things to monetize that include your content. Just as Facebook disrupted the publishing industry, so will Facebook get disrupted by something new. Instead of asking for scraps from Facebook for beating up the industry, why not be that something that disrupts them (or at least fills in the white space, I’d take that too!).
Keep fighting the good fight.