Apr 27Sustainable Growth Requires – Reach | Relationships | RevenueIn my book Groundswell I make the observation that Reach / Relationships and Revenue are required to be sustainable. Mastery of all 3 individually isn’t enough they need to harmonize and transition liberally between them. Acceleration starts with the Origins of Brand Values – then Giving to gain momentum and deepening your impact in each interaction. Most “get rich quick” charlatans focus on Reach / Transactional hacks and skip the relationship bit. It’s like sand in the gears of sustainability.1 min read1 min read
May 21, 2020Face to Face Social SellingThe intimate and effective sales process is here big time. The sales and marketing process is changing so fast with social distancing and digital transformation at a rate like never before. …Social Selling8 min readSocial Selling8 min read
May 13, 2020Transform: The Exponential Growth & Loyalty FormulaGenerating a deeper impact The new approach to loyalty isn’t entirely new. It’s about generating raving fans, loyal customers, people compelled to share and refer business to you, but moving the relationship thru execution which transforms; the customers experience, themselves, their view of your services, the relationship with them, or…Growth7 min readGrowth7 min read
May 9, 2020GROW: The Healthy Marketing MatrixHow entrepreneurs can scale rapidly, sustainably and exponentially Businesses tend to focus on growth first. Makes sense right? We just want to grow, grow grow and do it fast. But the challenge is that the foundational work is not inplace for it to grow. It’s what’s “under the hood” that…Growth Mindset4 min readGrowth Mindset4 min read
May 9, 2020What is Groundswell Marketing?Rapid, sustainable and exponential growth. I mentor, teach and help entrepreneurs scale business rapidly, sustainably and exponentially because short-term marketing and conventional approaches fail to deliver reliable results. I was called Groundswell Marketing I now call this Groundswelling. In today’s business environment — the prevailing mindset tends to follow trends…Growth Marketing2 min readGrowth Marketing2 min read
Apr 19, 2020Give: The New Customer Acquisition StrategyThe shift in thinking for growth marketing in the new new reality The most common question as a marketing strategist I am asked is “How do I Get More Customers”? I get it. You're in the business to grow and new customers are the way to make the till ring…Customer Acquisition6 min readCustomer Acquisition6 min read
Apr 18, 2020Build Your GroundswellEpic outcomes require an epic start Ready, Fire, Aim! This is has been the standard operating procedure for startups and with entrepreneurs / marketers who have bought into the short term thinking of you have to start quickly and “just get going” or risk being a dinosaur. “Focus on each task or case…Marketing2 min readMarketing2 min read
Apr 18, 20204 Phases of Groundswell MarketingGrowth — its not just about customer acquisition. The touted sales/marketing ‘funnel’ has evolved.. its now an ecosystem. Sustainable thinking and rapid growth is here with what I call Groundswell Marketing — however unlike buying ads its hard work. The results are worth it. (This was partially written pre-covid) Listen…Marketing Strategies5 min readMarketing Strategies5 min read
Apr 15, 2020Discovering Your Hidden PotentialYou may have a feeling about where you can find it. In today’s episode of RipCurrents I talk about how to uncover your hidden potential and it starts with your Why from last episode. Understanding what drives you at your core ‘Epicenter’ is your hidden potential starts but to…Entrepreneurship2 min readEntrepreneurship2 min read
Apr 14, 2020What’s at Your Epicenter?Growth, both personal and business, starts at your core. You’ve often heard, “What is your why?” It’s one of the most overlooked components to achieving exponential growth. To have purpose means the things we do are of real value to others. Purpose-driven companies attract the best minds, have the most…Marketing Strategies2 min readMarketing Strategies2 min read
