As that activity evolves, various iterations of it will diffuse throughout society and the activity will become more common in its market. Eventually, these goods or services that have economic value become indistinguishable in terms of attributes (uniqueness or brand) in the eyes of the market. This evolution is the movement of a market from differentiated to undifferentiated price competition and from monopolistic to perfect competition where the differential benefit of the act reduces towards zero. This is the process of commoditisation.
Climatic pattern: Higher order systems create new sources of worth An idea is something with social value and it is the implementation of that idea as a new act which can create economic value when that act is useful. This process of transformation from social to economic value is known as commodification. It describes a modification of relationships, formerly untainted by commerce, into commercial relationships.