PinnedSElderinBootcampI love to be challenged on my views or my experience I’ve built up over my career so far.Discovery research is the space where challenge seems to occur most. It is the section right at the beginning of a design cycle where as…Jul 1, 2022Jul 1, 2022
SElderA Human-centric Approach to User Research in the Age of AIAround the start of a year, business people often discuss plans and aim to forecast the year ahead. ‘What’s going to happen?’, ‘Where do…Feb 20, 20231Feb 20, 20231
SElderinBootcampLeadership: why ‘values’ are more important than everA crucial part of UX Research is understanding context around customers, understanding how they experience the world. So I wanted to look…Jul 8, 2022Jul 8, 2022
SElderinBootcampMarket Research vs UX Research: who wins?Research is all the same right? Wrong! Sure, fundamentally we want to explore people and unearth their views around a topic, or a service…Jun 24, 2022Jun 24, 2022
SElderinBootcampUX Research: learnings from the world of dating!Whilst it’s entirely inappropriate to view a participant as your date (just for the avoidance of doubt!), how different actually is dating…Jun 14, 2022Jun 14, 2022