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Scott Gladd
Scott Gladd

Scott Gladd

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Scott Gladd
Scott Gladd
Mar 26 · 2 min read

Creating a Brand Style Guide

Brand style guides are indispensable and foundational resources for developing consistency in brand messaging — from establishing fonts and colors to the overall mission and tone of a company. They also provide a client with everything from the initial direction at the beginning…

Scott Gladd
Scott Gladd
Mar 26 · 5 min read

Bringing it all Together

The last five weeks of the term will be spent expanding one of your identities into collateral materials and a set…

Scott Gladd
Scott Gladd
Feb 18 · 4 min read

Project Brief: Restaurant Branding

Develop a name, tagline, brandmark, and logotype for a fictitious restaurant you create. You will…

3

Scott Gladd
Scott Gladd
Feb 14 · 1 min read

Olympic Bid Final Presentation

Scott Gladd
Scott Gladd
Feb 12 · 7 min read

What is your type?

What types of fonts are there?

Short answer: there are many, including some crazy ones that defy categorization. Typographers, typeface designers, and others interested in the history of typography might tell you that there are many classifications…