Scott HicksHow do you get people to donate their organs? Hint: not through a 30 sec TVC!There are currently 115,000 patients in the U.S. alone who are waiting for a life-saving organ donation — less than half will actually…Jun 19, 20181Jun 19, 20181
Scott HicksStorytelling is dead, long live Story-MakingWhen it comes to content, brands often fall prey to putting their business agenda ahead of the consumer’s interest — but as content becomes…Oct 29, 2016Oct 29, 2016
Scott HicksHey Marketers — please stop interrupting what people are interested in.Let’s face it, since the beginning of advertising time marketers had the formidable task of reaching audiences who don’t want to listen. So…Aug 28, 2016Aug 28, 2016