These computational designers exist in a hazy middle ground — not quite pure engineers, not quite pure designers — but their hybrid status is increasingly attractive to technology companies. …The most successful designers will be those who can work with intangible materials — code, words, and voice.
When the job isn’t well-defined, the team doesn’t know what to include and what to omit. They design based on logical speculations, not real situations. Instead of targeting a problem like a sniper, they cast a net and hope to catch the value somewher…
Problems with product and feature design often trace back to the initial approach. Either the problem wasn’t well defined, the concept wasn’t well defined, or — in the case of beginners and newcomers to a platform — your bag of tricks wasn’t adequate to address the problem. Questioning each of these areas can open up new insight and unblock you.