Great products are born only when the core features are the team’s main focus, and iterations and improvements are part of the team’s culture. The key is adding value, and not just marking more V’s in the checklist.
“It is remarkable how much long-term advantage we have gotten by trying to be consistently not stupid, instead of trying to be very intelligent.”
A vision is what you want to create (remember, it’s a place!). The mission of your company is why you want to get to that vision. Your company’s values are how you want to get to that vision.