How Long Will This Shopify Set Up Take — Day 5
Progress reports from my experiences building my first e-commerce store.
Wednesday, May 17, 2017
Project 30+30+30+10 3 of 100–05 of 30
May 16, 2017
I realize that this story is not reading like a high tech thriller. Sorry about that. But it is a pretty honest record of the experiences I had when setting up my first Shopify store.
Overall I feel I am making good progress, but the processes required to create elegant, brand voiced listings can really take some time. This is also a task that requires a fair amount of writing skill. If you want your site to have a unique and consistent voice, you will need a writer.
Today, I plan to focus my energies on the following:
- Building out one of my product collections. I would like to have a solid 20–25 product options in one category. Having multiple related products, I believe, adds the possibility of additional impulse purchases. As I mentioned in my last post, Oberlo allows you to quickly add products from AliExpress, but cleaning up the listings can take some time. I have been re writing the product title and descriptions. I have also been re writing the google generated SEO language, so that it makes sense when read at a glance.
- Begin work on my Facebook ads content. I plan is to create video ads for my first campaign. I believe that I have very good data for targeting my market. So, I plan to test the ad for at least 7 days. I will evaluate the results, adjust my ad(s) and re test. Once I have a few sales, Facebook can automatically optimize my ad, which should improve it’s performance and reduce the costs per click (CPC) and the Cost Per Conversion (CPC).
At a glance.
How I believe most people have evolved their reading style to adapt to the presentation of information online. Online info has evolved from long form writing to quickly digestible chunks of information. I am applying this idea to the re writing of the product information. My user should be able to glance at the product listing and know what I am selling right away.
An Observation About Importing Products — Sizes and Measurements
It is important that product dimensions are clearly understood. One of the unexpected issues that I have run into is that most every product has metric measurements. I think it could be really helpful to always convert metric measurements into inches and feet for the USA. This can be a fair amount of work, as when I have product photos with the dimensions already on them… Do I spend the time to change the graphics? Hmmmm.
Keep on Polishing the Diamond — What I accomplished today:
- Added several new products
- Continued refining each of the product listings for consistency
- Priced products
- Deleted excess description info from products
- Wrote engaging, brand voiced product descriptions
- Compared capabilities of using Oberlo directly vs. using the Chrome Extension… Hint, Use the App for better control over importing
I did not accomplish:
- Import as many new products as I had hoped.
- Start my Facebook video campaign production.
Looking ahead towards customer service
- I think I will need to have a dedicated customer service number. If not a number then a dedicated email address.