Featuring a redesign of Facebook’s newsfeed

Representation of my Dutch Design framework @ Gerrit Rietveld Academie

In the Spring of 2019, I spent four months living in Amsterdam, immersed in the art and design scene. I visited 13 different studios and art galleries and spoke with alumni from the Rietveld Academie, as well as Dutch designers working in tech.

Throughout these conversations about their experience as artists and designers, I pieced together a general framework of three main principles of design that are utilized extremely well in the Netherlands:


Today’s digital product design is taking more of an ‘expected’ presence, where it should be direct in some instances and playful…

A redesign challenge for the 2019 Kleiner Perkins Design Fellowship

Inspiration & Background

Last summer, I attended a Meetup in New York that discussed well-designed onboarding to help shape users’ impressions of a platform. Trade Coffee spoke upon utilizing onboarding to provide a tailored experience for users to make them feel more integrated, meaning for them, pinpointing the perfect coffee for users based on their preferences. This, in turn, helps companies create lasting relationships with people, helping to grow their business.

Over the past two years, I’ve started investing in the stock market, all stemming from diving in head first using Robinhood to…

The view from the robo-driver, using machine learning to recognize objects. (Waymo)

Autonomous vehicles are driving the tech scene into a new era for both big players and startups. The emerging market, projected to be worth $5 trillion by 2030, has had a large following over the years with companies such as Google, Uber, Lyft, and others.

Google has long been a pioneer in the space, according to Theo Strauss’ article. They’ve been helping change the industry from 2001, where they started Google Street View, to recently with their child company Waymo, who has driven and 3D modeled 9 million+ miles over the course of 9 years.

Self-driving cars run off of…

In the field of User Experience Design, an ongoing debate exists pertaining to designers knowing programming. Being that it is a central position between business and development, having knowledge of programming can be an advantage.

Florian Popescu’s article explains his background and how having knowledge of programming has helped him, largely, by being able to create a cohesive unit in the software development process. Using three reasons, he explains why those who play the hybrid role have the advantage:

Reason 1: Developer Coordination

“If you can design and understand what programmers are talking about, you will be very much of a linchpin in their…

College students invest a great deal of their time in social media, misunderstanding the impact it has on their life. They face information from their peers, celebrities, and companies on a regular basis through Facebook, Snapchat, Instagram, Twitter, and others. These services provide extraordinary platforms that are highly entertaining, and allow the expression of humor, art, sentimentality, and overall general information. Social media is a phenomenon that has been integrated into students’ lives, and wastes a large part of their time by capturing their attention. College is a period in life when investing time into learning about one’s self and…

Scott Luttmann

Product Designer

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