In 2007 I became completely insufferable. I’m actually quite a pleasant individual; I have lots of loving friends and I tend to get on well with people, so being a douche wasn’t in my nature, but something happened that year that changed my life and made me into something of a prick.

I became an atheist.

First of all, I won’t dismiss that absolute heart-wrenching fear and lost sleep that goes part and parcel with the process of losing a religion. I’d grown up in what I would label a semi-religious house-hold, like a lot of families in the UK…


Ditching digital…to a point

I currently have seven notebooks on the go and another half dozen or so stashed away in drawers for future scribbling. A Moleskine Cahier is nestled in my jacket pocket for those times when a bolt of inspiration strikes when I’m out and about — an object I would sooner pick up than my Samsung smartphone. The others, ranging from simple thin (but beautiful, nonetheless) books to the more complex Evernote Moleskine, I use for a host of reasons, whether it’s idea generation for a new marketing campaign or design notes for a tabletop game I’m…


It’s 2015 and the roleplaying hobby shows no signs of slowing down. Perhaps you’re reading this because you’ve always wanted to get into the hobby but you never knew where to start, or perhaps you rolled some dice occasionally in Dungeons & Dragons’ hey-dey and are looking for a way to get back into the swing of things.

A little bit about my path into tabletop RPGs. For the longest time I was into Fighting Fantasy, the choose-your-own-adventure with dice books created by duo Ian Livingstone and Steve Jackson. Incidentally, those guys founded Games Workshop, which eventually went on to…


I have an unhealthy obsession with Adam Savage of Mythbusters fame. He just strikes me as the kind of person I want to be: cool, smart and can rock a pair of black frames like there’s no tomorrow.

So when I was Googling Adam to trawl through any interviews he had done, as I am wont to do when I develop a liking for a particular public figure, I came across a blog post on Etsy’s US site about Adam’s love for the brand. I noticed that not only was this an interview, but it was also a community discussion…


Do we really finish last?

“Can you do this for Monday?” Asks my colleague in a hopeful tone. At that instant my mind starts going into overdrive. I know I have ten things on that day, each with their own rigid deadlines. I also have to think about whether anyone else can take some of my workload — but what if they’re stacked? They’re probably stacked, I’ll leave them alone. If I say no then I’ll have to do it Tuesday, which means that the guys doing the subbing will have less time to do it. If I do that then they’ll have too much…


How the House of Ideas is winning at content marketing

When marketing blogs refer to companies who have completely killed it at content marketing you see the same names popping up again and again: Red Bull, General Mills, Virgin, American Express are among the most cited. But as a huge comic book fan, I see Marvel creating some incredible marketing content that’s seriously worth taking note of.

It’s hard to believe that in 1996 Marvel found itself filing for bankruptcy protection as the once-lucrative comics bubble burst. Fast forward to 2014 and Marvel is stronger than its ever been, with amazing creators like Matt Fraction, Jonathan…


You don’t need Google money to launch a transmedia campaign

Right now, people are going mad for Ingress.

Google came up with a stunning idea for an Alternate Reality Game (ARG) which has players the world over storming suburbs and circumnavigating cities connecting virtual grids anchored in material objects such as sculptures or historical signs. Ingress seamlessly integrates GPS, web chat, video, email and real-life events to create a game with a story larger than the sum of its parts.

Ingress sits firmly in the category of transmedia storytelling, a phrase that has cropped up in recent years to mean a narrative told in a non-linear fashion over a variety…


You don’t have to be Red Bull to start publishing your own content

One of the biggest successes in content marketing in recent years is Red Bull, which has become one of the few brands to take its storytelling to the next level and create its own media house. If you asked anyone 10 years ago whether an energy drink company would have its own TV channel I’m guessing 70% would say no and 10% would laugh you out of the room. But it’s 2014 and Red Bull not only has a TV channel, but a music publisher, a widely-read magazine, games and even feature films. …


The first thing that I do with any new client is to see if they have a blog. If they do, I read it to gauge what they are doing correctly and what they could improve. Much of the time brands, especially smaller ones create a blog as a taken because they read somewhere that they should be doing that sort of thing. These ‘token blogs’ often serve as dumping grounds for company news, sales pitches and SEO-fodder. They tend to have little to no engagement and a quick check on Analytics shows a mere trickle of traffic.

Having a…

Scott Malthouse

Analogue game designer, comic book nut and PR guy

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