Ditching digital…to a point I currently have seven notebooks on the go and another half dozen or so stashed away in drawers for future scribbling. A Moleskine Cahier is nestled in my jacket pocket for those times when a bolt of inspiration strikes when I’m out and about — an…

It’s 2015 and the roleplaying hobby shows no signs of slowing down. …

I have an unhealthy obsession with Adam Savage of Mythbusters fame. He just strikes me as the kind of person I want to be: cool, smart and can rock a pair of black frames like there’s no tomorrow. So when I was Googling Adam to trawl through any interviews he…

Do we really finish last? — “Can you do this for Monday?” Asks my colleague in a hopeful tone. At that instant my mind starts going into overdrive. I know I have ten things on that day, each with their own rigid deadlines. I also have to think about whether anyone else can take some of…

How the House of Ideas is winning at content marketing — Photo credit: Marvel Comics When marketing blogs refer to companies who have completely killed it at content marketing you see the same names popping up again and again: Red Bull, General Mills, Virgin, American Express are among the most cited. …

You don’t need Google money to launch a transmedia campaign — Right now, people are going mad for Ingress. Google came up with a stunning idea for an Alternate Reality Game (ARG) which has players the world over storming suburbs and circumnavigating cities connecting virtual grids anchored in material objects such as sculptures or historical signs. …

You don’t have to be Red Bull to start publishing your own content — One of the biggest successes in content marketing in recent years is Red Bull, which has become one of the few brands to take its storytelling to the next level and create its own media house. If you asked anyone 10 years ago whether an energy drink company would have…

The first thing that I do with any new client is to see if they have a blog. If they do, I read it to gauge what they are doing correctly and what they could improve. Much of the time brands, especially smaller ones create a blog as a taken…