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Scott Malthouse
Scott Malthouse

207 Followers

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May 24, 2015

On becoming a ‘softer’ atheist

In 2007 I became completely insufferable. …

Religion

4 min read

On becoming a ‘softer’ atheist
On becoming a ‘softer’ atheist
Religion

4 min read


Apr 6, 2015

How I found joy in paper

Ditching digital…to a point I currently have seven notebooks on the go and another half dozen or so stashed away in drawers for future scribbling. A Moleskine Cahier is nestled in my jacket pocket for those times when a bolt of inspiration strikes when I’m out and about — an…

4 min read

How I found joy in paper
How I found joy in paper

4 min read


Apr 5, 2015

The Ultimate Beginner’s Guide to Tabletop Roleplaying

It’s 2015 and the roleplaying hobby shows no signs of slowing down. …

8 min read

The Ultimate Beginner’s Guide to Tabletop Roleplaying
The Ultimate Beginner’s Guide to Tabletop Roleplaying

8 min read


Jul 23, 2014

4 Things Etsy Can Teach You About Content Marketing

I have an unhealthy obsession with Adam Savage of Mythbusters fame. He just strikes me as the kind of person I want to be: cool, smart and can rock a pair of black frames like there’s no tomorrow. So when I was Googling Adam to trawl through any interviews he…

3 min read

4 Things Etsy Can Teach You About Content Marketing
4 Things Etsy Can Teach You About Content Marketing

3 min read


Jul 21, 2014

Is it wrong to be a nice person?

Do we really finish last? — “Can you do this for Monday?” Asks my colleague in a hopeful tone. At that instant my mind starts going into overdrive. I know I have ten things on that day, each with their own rigid deadlines. I also have to think about whether anyone else can take some of…

3 min read

Is it wrong to be a nice person?
Is it wrong to be a nice person?

3 min read


Mar 16, 2014

Doing Content Marketing The Marvel Way

How the House of Ideas is winning at content marketing — Photo credit: Marvel Comics When marketing blogs refer to companies who have completely killed it at content marketing you see the same names popping up again and again: Red Bull, General Mills, Virgin, American Express are among the most cited. …

3 min read

Doing Content Marketing The Marvel Way
Doing Content Marketing The Marvel Way

3 min read


Mar 16, 2014

Transmedia Storytelling on a Shoestring Budget

You don’t need Google money to launch a transmedia campaign — Right now, people are going mad for Ingress. Google came up with a stunning idea for an Alternate Reality Game (ARG) which has players the world over storming suburbs and circumnavigating cities connecting virtual grids anchored in material objects such as sculptures or historical signs. …

3 min read

Transmedia Storytelling on a Shoestring Budget
Transmedia Storytelling on a Shoestring Budget

3 min read


Mar 5, 2014

How Your Brand Can Become its Own Media House

You don’t have to be Red Bull to start publishing your own content — One of the biggest successes in content marketing in recent years is Red Bull, which has become one of the few brands to take its storytelling to the next level and create its own media house. If you asked anyone 10 years ago whether an energy drink company would have…

3 min read

How Your Brand Can Become its Own Media House
How Your Brand Can Become its Own Media House

3 min read


Mar 4, 2014

How to Increase Traffic to Your Brand Blog and Grow Your Audience

The first thing that I do with any new client is to see if they have a blog. If they do, I read it to gauge what they are doing correctly and what they could improve. Much of the time brands, especially smaller ones create a blog as a taken…

3 min read

How to Increase Traffic to Your Brand Blog and Grow Your Audience
How to Increase Traffic to Your Brand Blog and Grow Your Audience

3 min read

Scott Malthouse

Scott Malthouse

207 Followers

Analogue game designer, comic book nut and PR guy

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