Adwords optimization
I am going to talk about Adwords optimization in the following article. But, before talking about it, I think, it would be good to inform you a bit about Google Adwords and how do they work. So, what exactly is Google Adwords?
Google Adwords is an advertisement platform for users who want to advertise their products or services online. Since July of 2018, it has been renamed to Google Ads. The platform doesn’t hold an immense part in its users’ lives, it is also a key source of revenue for Google. Its major office is located in California, US. The secondary offices are in Dublin, New York, Hyderabad, Singapore, and Ann Arbor. The pricing model of Google Adwords is based on the cost-per-click system. It is also known as pay-per-click. Basically, every time a web user clicks on the advertisement of a product or service, the owner of that product or service pays Google. Cost-per-click is calculated by dividing the price paid for advertisement with the number of clicks.
Read more about Adwords optimization here: https://www.webzool.io/what-is-google-adwords-and-how-does-it-work
