Maid Sis — Digital hiring platform for domestic helpers

A case study demonstrating my thought process and design skills

Scott Milburn
Sep 6, 2017 · Unlisted
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In this case study, I hope to show you:

Business Opportunity

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Helpers chilling on their day-off

Framing the Problem

Agencies suck

Mobile-first economy

3 Common Complaints with Agencies ^

1. Helper no-show

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2. Poor performance

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3. Early resignation

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Major Competitors ^

HelperChoice

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HelperChoice Facebook page

HelperLibrary

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HelperLibrary Facebook page (helper side)

2 Ways Maid Sis can Stand Out

1. Exceptional mobile-first experience

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(left to right) Home screens of HelperChoice, Maid Sis and HelperLibrary

2. Niche marketing

7 Key Experiences and Journeys ^

1. Signup journey — Frictionless

Be inviting

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Signup screens

Experience Map

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Prototype

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Signup journey

2. Employer onboarding — Arouse curiosity and desire

Show them the advantage

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Employer benefits

Delight the user

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Welcome messages

Experience Map

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Prototype

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Employer onboarding

3. Employer ad creation journey— Rewarding

Providing rewards

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Checked fields
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Highlighted fields

Providing hints

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Example text

Experience Map

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Prototype

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Employer ad creation journey

4. Employer hiring journey — Organized

Dedicated “tips” section

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“Tips” section

Progressive tips

Experience Map

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5. Helper onboarding — Arouse curiosity and desire

Show them the advantage

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Helper benefits

Experience Map

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Prototype

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Helper onboarding journey

6. Helper profile creation journey — Rewarding

Improve memory recall

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Form design: the order of data fields

Make it easy

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Form design: the order of sections

Experience Map

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Prototype

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Helper profile creation journey

7. Helper job hunting journey — Organized

Helpful Tips

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Helper tips

Success Stories

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Brand Positioning

Can we have a clever tagline to use for our logo and social media?

To simplify things, I offer him the three F-words.

Fair

Fast

Fantastic

Success Parameters

Network effect

Content generation

Follow-up and referrals

Lessons Learnt

Thank You

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Bonuses ^

Sketches

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Sketches 1
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Sketches 2
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Sketches 3
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Sketches 4

Task Flows

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1. Employer onboarding
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2. Employer posts ad
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3. Employer looks for helper
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4. Helper onboarding
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5. Helper looks for employer
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6. User check message via chat

Sitemaps

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Employer Sitemap
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Helper sitemap

Logo Design

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THE END — Go to Top
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