Seed Legals Website
Redesigned with new features and a modern look
In this case study, I hope to show you:
- Before & after images
- My role and responsibilities
- How I test the design with users
- Further enhancements
Before & After
The new website sports a more modern, vibrant and friendlier look. It differentiates itself from dead serious law firms or a “techy” software platform.
Role and Responsibilities^
I collaborated with our Head of Growth to design the website. It was built on Webflow by a freelance developer.
The sitemap and layout were drafted by me and finalized with Marketing.
All visuals and assets were designed by me.
Some of the new content was written by me and later adopted by Marketing.
A total of 35 participants were questioned. To diversify feedback, I did not filter participants.
For the Five Second Test, I asked two questions:
- What is the main product/service this company provides?
- Name ONE memorable thing about this page.
For the First Click Test, I also asked two questions:
- Suppose you’re interested in their service, where would you click?
- What were you hoping to get?
I summarized my findings and shared them with the team.
Due to launching of several new products, we’ll need a better way to categorize them.
Customers take a long time to understand our pricing. A new pricing page, containing a calculator, is much needed.
Style changes in the app
We updated the style of the app to reflect our new branding.
Like what you see? We could be working together.
Drop me an email at firstname.lastname@example.org
I collaborated with Marketing to design this flyer for our workshops and promotional events.
The content is geared towards less experienced founders who might feel our platform is too sophisticate for them.