Seed Legals Website

Redesigned with new features and a modern look

Scott Milburn
May 18, 2018 · Unlisted
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In this case study, I hope to show you:

Before & After

The new website sports a more modern, vibrant and friendlier look. It differentiates itself from dead serious law firms or a “techy” software platform.

Homepage

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Homepage: Before (left) and After (right)

Customer Stories

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Customer Stories: Before (left) and After (right)

Pricing Page

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Pricing Page: Before (left) and After (right)

Role and Responsibilities^

I collaborated with our Head of Growth to design the website. It was built on Webflow by a freelance developer.

The sitemap and layout were drafted by me and finalized with Marketing.

All visuals and assets were designed by me.

Some of the new content was written by me and later adopted by Marketing.

User Testing^

To get visitors’ first impression of our website, I ran two tests on Usability Hub — a Five Second Test and a First Click Test.

A total of 35 participants were questioned. To diversify feedback, I did not filter participants.

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User Testing on Usability Hub

For the Five Second Test, I asked two questions:

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Responses for Q1

For the First Click Test, I also asked two questions:

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Responses for Q1

Sharing Results

I summarized my findings and shared them with the team.

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Sharing my findings with the team

Further Enhancements^

Due to launching of several new products, we’ll need a better way to categorize them.

Customers take a long time to understand our pricing. A new pricing page, containing a calculator, is much needed.

Style changes in the app

We updated the style of the app to reflect our new branding.

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App: Before (top) & After (bottom)

Thank You

Like what you see? We could be working together.

Drop me an email at scottmilburnhk@gmail.com

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Bonuses^

Flyer

I collaborated with Marketing to design this flyer for our workshops and promotional events.

The content is geared towards less experienced founders who might feel our platform is too sophisticate for them.

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Flyer front (left) and back (right)

Business Card

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Business cards

Roll-up Banner

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Roll-up banner at Silicon Milkroundabout

Back to top^

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