Especially at early stage companies, it’s important to select employees with a tolerance for ambiguity and a willingness to experiment (and fail!)
I see rumor mills light up at startups where they’ve selected the wrong employees — they look purely for skills and aptitude and not enough for risk tolerance. They’ve bring people on an exploration of the New World who were in fact seeking for a pleasure cruise…
…and so then feel obligated to shutter the windows when the inevitable storms come and to lie about why the hatches are being battened down.
If you select for the right crew as best you can at the beginning, you can share far more truth about the voyage along the way with less scuttlebutt and fewer mutinies.