Scott Noelle
Apr 21, 2018 · 1 min read

The title of this article should be “Here’s Holochain Technology in 100, 200, and 500 words,” because these descriptions don’t reveal how the technology can enable a total transformation in the way society is organized to unleash human potential. It’s like describing a diamond as “a transparent crystal of tetrahedrally bonded carbon atoms in a covalent network lattice” without mentioning its aesthetic qualities.

We need similar summaries for sharing Holochain with non-technical people, and they should probably follow the advice often given to marketers: Don’t focus on the features; focus on the benefits.

    Scott Noelle

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