Scott Sanok
Nov 1, 2016 · 5 min read

Google My Places

Some likely scenarios in setting up a GMB listing or listings

Single location — one doctor

If you are the only public-facing doctor at a given location, and you are looking for more presence online, it is advisable that you create a unique GMB page which is dedicated to you and the practice as one. Users searching for you will find the office information and users searching for the office or its services will find you as the primary contact. Google suggests this format: “Create a single listing, named using the following format:
[brand/company]: [practitioner name].” (source: https://support.google.com/business/answer/3038177)

Single location — multiple doctors

A typical scenario is for multiple doctors to be hosted under a single location, in which case the practice should create a separate local page with a verified address, phone number, and any additional information. Practitioners who work for the practice can create individual pages which contain the contact details of the practice but it is important that the business name of the page is that of the practitioner and does not include the practice name.

Single location — multiple practices

Often a single practice provides a variety of medical services that are sometimes not entirely related. For example, you could be the owner of a clinic with departments specializing in gastroenterology, neurosurgery, orthopedics, pediatrics and immunizations. These departments can have different hours of operation and specifications, and it is advisable that they have their separate pages.

Multiple locations — multiple doctors

Particular caution is advisable if your practice involves a constant change of locations and multiple practitioners. Setting up a GMB page, in this case, can prove to be challenging as there are some factors to consider. Will each practitioner have their separate page? If so, what will be the address listed? It is not rare that practitioners leave practices and move to other physician groups or hospitals so it is worth thinking about this possibility and the potential impact this will have on your practice. It is important to follow Google’s guidelines on managing a Google My Business page in this circumstance.

Step-by-Step Process to get on Google My Places

Step 1:

Registering your medical practice on Google is a quick and easy step-by-step process. All you need is a Gmail account, a phone number and address.
Go to www.google.com/business and click on the Start Now.

Step 2:

Once you sign in, you will see a map. In the search box (refer to below screenshot), you can search for your business.
If you are not logged into your Gmail account, you will be prompted to do so at this point. Once have logged in, a map of the United States will appear, and on the left you will see a form asking for your business name and address. This is the start of the registration process for your medical business or individual page listing, this form also ensures that your medical practice business or name isn’t already listed.

Step 3:

Occasionally your business will already be listed with Google. If it is, you want to capture that listing and claim it as your own.

Step 4:

Once you click on ‘Add your business’, you will be taken to new window where another form will pop-up, asking for your business’s name, country/region, address, main business phone number and category (meaning what type of medical practice is it). Finally, you have to answer if your business delivers goods and services, here you will check “no.” Once all these fields are complete click “Continue.”

Step 5:

After clicking continue, the next page will show a map with an arrow above your practice address. Additionally, a form will appear with your Medical business’s name, address and phone number. Below that information will be a check box, asking you if you are authorized to manage this business and that you agree to the Terms of Service. Check the box and hit continue.

Step 6:

The final step in the process is to get a verification code from Google. As a safety precaution, Google will not let your business appear until you verify that your business is legitimate. Google will mail your verification code to you on a postcard within one week. Once you have the card you will return to your Google business account at ww.google.com/business/ and type in the code. Once completed your business will appear on Google.


Scott Sanok

Written by

Scott Sanok #UserExperience ( #UX ) * #UserInterface ( #UI ) designer | working to find the sweet spot b/n what a user wants/needs and what a product delivers.

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