The precession of creative commodity

Interesting article about how the Fine Arts program at USC is being turned into some disruptive business thought incubator. And while I appreciate that on some level, someone, is saying my MFA is the new MBA, I think it’s part of a larger devaluation of creativity into a market commodity. Strangely, it reminds me of the Soviet Art system where the critique centered around use-value as the ultimate arbiter of quality. We want to distill creativity and bottle it for resale, andwhile some of that might be good — the likelihood, if people aren’t careful, is that what can’t be bottled will be discarded. What isn’t useful creativity will be found useless. What isn’t profitable won’t be taught. What doesn’t “work” will be discarded. And when the creativity commodity itself becomes the ordained curricular function of teaching creativity, is there anything very creative going on at all? I don’t think that Baudrillard would be surprised that this is starting in LA, but then again I don’t think they make anyone read Baudrillard in Art School anymore.

http://www.newyorker.com/news/news-desk/a-few-good-reasons-to-drop-out-of-art-school