Published inIntelitecht·May 24Are Your Decisions Being Driven by Data, or Driving It?It would be hard to find a manager who would not confirm, if asked, that yes indeed they have a data-driven organization. …Data6 min readData6 min read
Published inIntelitecht·May 24Don’t Get Lost in the “Just Business” Game: Management Needs MoralsResponsibility for the profit and loss of a business operating unit is a step-up in a management career that presents a new realm of ethics that many managers aren’t prepared to evaluate. …Management5 min readManagement5 min read
Published inIntelitecht·May 15Data Doesn’t Fix Dysfunctional Industry DynamicsIn the 23 years since I first started talking to organizational marketers about the wonders of web-based marketing (2000), then the special digital flavors of mobile and social media (circa 2008), then responsive, paid media, DMP/DSPs and RTB/programmatic (2010+), then OLV/CTV/OTT or whatever term the industry tried to confuse buyers…Marketing4 min readMarketing4 min read
Published inIntelitecht·Oct 3, 2022Management’s Character Drives Company CultureThis is a follow-up to a prior post on company culture. The character traits that define a “good” manager will differ greatly between open, “organic” cultures versus closed, “toy block” cultures. Two Cultures of Corporate Work Management in a corporate environment — be it large or small — requires a constant calculus of how to…Work Life Balance6 min readWork Life Balance6 min read
Published inIntelitecht·Sep 26, 2022Does Organizational Culture Really Need Physical Presence?As 2022 comes to a close, return to office policies are being increasingly pursued in knowledge-working industries that don’t physically require the presence of their employees in a central location to get work done, as was made clear by the relatively seamless continuity in knowledge work that followed the Covid-19…Return To Work5 min readReturn To Work5 min read
Published inCENTNA·Jun 23, 2022Media and CultureGiven the breadth and depth of any individual’s exposure to media today, it seems inconceivable that the phrase “Media” and the concepts associated with it would at one time have required an introduction to popular thinking, but in fact there was such a time not that long ago, and the…Culture4 min readCulture4 min read
Published inCENTNA·Updated Jun 22, 2022Narrative AwarenessOne obvious vast distinction of Homo Sapiens from other species of mammals is the size and power of our brain and the outcomes that emerge from how we use it. From an initial mastery of fire we’ve arrived at rocketry, and space travel. …9 min read9 min read
Published inIntelitecht·Jun 19, 2022The Market for AttentionThe media market is structured as an exchange of dollars for ‘impressions’ or ‘viewers’. But these assets, and their derivatives such as Gross Rating Points (GRPs) and Target Rating Points (TRPs) are only proxies for the real value that is being sought in the exchange: attention. The age-old problem with…6 min read6 min read
Published inIntelitecht·Updated Jul 8, 2022Marketing’s “Storytelling” ProblemMarketing is all about communication. There are foundational laws to how communications work, and there are always emerging trends that claim they’ll improve on established practices. Those claims should be carefully tested before they are adopted, but when they appeal to intuition or common sense, trends often get more immediate…8 min read8 min read
May 30, 2022Marketing’s “Storytelling” ProblemMarketing is all about communication. There are foundational laws to how communications work, and there are always emerging trends that claim they’ll improve on established practices. Those claims should be carefully tested before they are adopted, but when they appeal to intuition or common sense, trends often get more immediate…Advertising8 min readAdvertising8 min read
