Why do you insist that $10/month can *never* be meaningful?

Seems that the problem is the current % split. If you apply your rule of 90% going to the artists/label (and assuming the artist and label have a better contract than many do now) then just run the math… get 10 million people paying $10/month = $100M, $90 million of which goes to the artists and indie labels.

$90M sounds meaningful to me.