Females are 79% more likely to be reached by in-app marketing

Female audience has always been a top priority for Screenist as they tend to make more purchases online and even spend more than males. According to a new survey by Nielsen, women download 40 percent more mobile applications than men.

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It may not come as a surprise that Liftoff, a company specialized in mobile application-based marketing, found that women are 79 percent more likely to make in-app purchases in mobile games, suggesting that it’s definitely worth linking advertisement for women to various mobile games. However, advertisement embedded in apps is catching up fast, even without women in the picture…

As we have previously discussed, impulse buying — which Scrrenist enables by linking a webshop to the product seen on screen — in the case of women does not mean (at least not in the first place) that they just obtain anything and everything they can get their hands on, but it’s more about a long list running on a subconscious level with all the names of their loved ones, which activates when they see certain products: “yeah, this is the scarf my brother needs” or “my son would just adore this console”. …



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Screenist can identify and match scenes in media content with products in that exact scene.

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