Sam HaythornthwaiteJump-Start CopywritingDiscover how David Ogilvy sold every Rolls-Royce in America using nothing but direct-response copywriting techniquesMar 24, 20201Mar 24, 20201
Sam HaythornthwaiteNo Creative PitchesFind out how three talented advertising men built a successful agency by offering less than their competitorsMar 17, 2020Mar 17, 2020
Sam HaythornthwaiteThe 3,000 Year Old Customer ReviewDiscover how an unknown Milwaukee soap manufacturer took on the big boys and became a global brandMar 3, 2020Mar 3, 2020
Sam HaythornthwaiteThe marketing strategy with a rock-solid ROI: Duane Jones and the Blarney StonesIn the autumn of 1938, a mysterious report appeared in the Irish Times newspaper…Feb 14, 20201Feb 14, 20201
Sam HaythornthwaiteThe perfect opening line: Winning attention in a post-GDPR inboxGDPR has been live for just 3 weeks, and it’s already had a massive impact on list sizes in the UK’s email marketing industry. Now, more…Jun 15, 2018Jun 15, 2018
Sam HaythornthwaiteIt’s all in the brain: copywriting that works with our biological softwareWe’re often told that good writing is beautiful writing … that for content to be good, it must be fluid, pleasing to the ear and poetic…Mar 13, 2018Mar 13, 2018