Addy Awards 2023
Anderson University Art+Design Student Awards
The American Advertising Awards, run by the American Advertising Federation (AAF), is a national awards event recognizing students and professionals for their dedication to advertising through design.
The American Advertising Awards Student Division is the first of a three-tier, national competition, striving to recognize and reward students for their creative excellence in the art of advertising.
The American Advertising Awards consists of seven categories: sales and marketing, print advertising, out-of-home and ambient media, online/interactive, film, video and sound, cross platform, and elements of advertising (this includes copywriting, visuals, digital creative technology, etc.). Each category recognizes professional and student level work, distributing gold and silver awards accordingly. Out of the seven categories, Anderson University students submitted to six of them.
On March 9, 2024, the local chapter in the upstate of South Carolina, AAF Greenville, held their awards event, with sixteen Anderson University students in attendance along with various alumni. Not only were students in the BFA in Graphic Design program recognized for their outstanding work, but so were some of Anderson University’s Communication and Photography students.
Below is the list of Anderson University students who were awarded one or more ADDY’s along with their works. Thank you American Advertising Federation for recognizing our students!
2023 Awards
Swiss Missed
Silver Addy for Book Publication Design
By Hannah Derrick, Lindsay Duncan, Ashlee Keller, Sarah Cox, & Tabby Lo
SoiSoul
Silver Addy for Integrated Brand Identity Campaign
By Julia Hewitt
Keychain Customization
Silver Addy for App Design
By Ethan Wright
Devota
Gold Addy for Typeface Design
By Isabelle Rigsbee
Pendletonians
Gold Addy for Integrated Brand Identity Campaign
By Knoxie le Roux
Play
Gold Addy for Museum Exhibit
By Ethan Wright, Ellie Gramm, Rebekah Smith, and Jackson Knight
Memphis Memphis
Gold Addy for Integrated Brand Identity Campaign
By Sydney Welch
Nxt Level
Silver Addy for App Design
By Tabby Lo
You Make Cayce
Gold Addy for Integrated Brand Identity Campaign
By Emily Miller
*Went on to receive a Silver Addy at the Regional/District Level.
Mini Makers: Mid-Century Modern Design Activity Book
Gold Addy for Book Publication Design
By Courtney Barrett, Colson Teague, Abigail Woodard, Braelyn Boggs, and Abigail Elledge
Anderson University Type Foundry (AUTF) Volume 03 Type Specimen Book Set
Gold Addy for Book Publication Design
By Knoxie le Roux and Iley Gramm
Advertising for AVI FoodSystems Taco Truck Branding
Gold Addy for Still Photography
By Leah Davis and Gillian Brown
Senior Symposia Philosophy Magazine
Gold Addy for Magazine Design
By Knoxie le Roux with PlusCo.
Future Design Student Campaign
Silver Addy for Direct Marketing
By Tabby Lo, Isabelle Rigsbee, Knoxie le Roux, Sydney Welch, Ethan Wright with PlusCo.
