Michael Scully

TECH TALK (VIDEO): CUSTOMER CENTRICITY

A couple months back, I had the opportunity to present to a packed room at Skookum in uptown…

Really interesting points, Chris. When building our B2C customer equity platform, I had discussions with others in my circle about ABM, where we were asking “Is ABM just customer centric marketing for B2Bs instead of B2Cs?” Even today, we speak of ABM as the B2B evolution of what we’ve been advocating for B2Cs.

Minimum Viable Brand Experience in Customer Centricity

In my last blog post, I pointed out that Low Value Customers are Not a Problem to be Solved. I stated…

Advice for Entrepreneurs Stuck in “Real Jobs”

For any number of reasons, there comes a time when many entrepreneurial-minded…