Published inBootcampPain points only exist within the context of jobs-to-be-donea helpful mental model for unlocking the problem spaceApr 11Apr 11
Published inBootcamp“What problem are we trying to solve?”differentiating between jobs and pain pointsApr 7Apr 7
Published inBootcampSolutions in search of problemsthe dangers of product-centric thinkingFeb 26Feb 26
Published inBootcampCustomer-centric Product Management:Resist the lure of product-centricity for sustainable growthFeb 12Feb 12
Published inBootcampProduct-centric or Product-led? It’s not the same.I’ve long advocated for customer-centric marketing — not the fluffy “customer is always right” flavor, but the discipline of customer…Apr 20, 2023Apr 20, 2023
The Elevation of Product LeadershipProduct has long been one of the four “Ps” of marketing, along with Price, Promotion, and Place (distribution). As digital services have…May 12, 2019May 12, 2019
Minimum Viable Brand Experience in Customer CentricityIn my last blog post, I pointed out that Low Value Customers are Not a Problem to be Solved. I stated that “Any time your salesperson or…Jan 14, 2017Jan 14, 2017
Advice for Entrepreneurs Stuck in “Real Jobs”For any number of reasons, there comes a time when many entrepreneurial-minded people decide to take on “real jobs.” These folks have great…Jan 9, 2017Jan 9, 2017
TECH TALK (VIDEO): CUSTOMER CENTRICITYA couple months back, I had the opportunity to present to a packed room at Skookum in uptown Charlotte. It was my first run with this new…Jan 2, 2017Jan 2, 2017
