Michael Scully

Modern Marketing Redefined

Why is “marketing” so often used interchangeably with “advertising” when advertising is only part of ONE of the FOUR Ps? (Product, Price, Place, and Promotion)

Whether you’re talking about marketing or advertising, marketing guru Mitch Joel is right on…

Sales Prevention as a Signaling Strategy

Marie Forleo talks about Sales Prevention on a recent ilovemarketing.com podcast, and my mind is racing. I’ve advocated this concept for a long time, but I’ve never come close to articulating it as well as she has.

The Purpose and the Promise: a loose framework for strategic product thinking

This is a loose…

The Customer Lifetime Value Formula is Flawed

If you’ve been to business school, this equation should look familiar:

It is the formula for calculating customer lifetime value (LTV or CLV). It fits nicely on the back-of-the-envelope for simple math. It is also wrong. We…