Sales Prevention as a Signaling Strategy

Marie Forleo talks about Sales Prevention on a recent ilovemarketing.com podcast, and my mind is racing. I’ve advocated this concept for a long time, but I’ve never come close to articulating it as well as she has.

Sales prevention as a powerful growth strategy, because:

1. It grabs serious attention to say “no” among a sea of “yes.”
2. Those not turned away feel even more special.
3. Brutal honesty is refreshing.
4. Those most likely to waste your time will often opt out.

If you have a top performing product or service, and you know it, then use this!