Sales Prevention as a Signaling Strategy
Marie Forleo talks about Sales Prevention on a recent ilovemarketing.com podcast, and my mind is racing. I’ve advocated this concept for a long time, but I’ve never come close to articulating it as well as she has.
Sales prevention as a powerful growth strategy, because:
- It grabs serious attention to say “no” among a sea of “yes.”
- Those not turned away feel even more special.
- Brutal honesty is refreshing.
- Those most likely to waste your time will often opt out.
If you have a top performing product or service, and you know it, then use this!